Marketing (Adult Education)

Bachelor of Science in Marketing

Always changing, marketing is an exciting field. In our consumer-driven society, virtually everyone is influenced by the work of marketers. If you are intrigued by how businesses match products and services to consumer interests, Alvernia University’s adult education Bachelor of Science in Marketing may be the major for you. People who work in marketing-related fields tend to be creative and energetic. Because strategies are always being updated, you should be willing to be flexible and versatile in your thinking.

Flexible scheduling allows adult learners to incorporate classes into their busy lives. A state-of-the-art business lab, alternative business models and the rise of entrepreneurship helped Alvernia earn the accolade of Business College of Distinction in 2022.

Estimated Program Length	2-4 years
Credit Hours	123
Course Length	7 weeks
Transfer Credits Accepted	75
Cost per Credit	$650*

*Tuition discount available. Ask for details!

In This Section

Adult Education Programs

Getting Started

Application Instructions

Through a rolling admission process, prospective students may apply to Alvernia at any time. Multiple start dates throughout the year allow accepted students to begin a program of study at an accommodating time. We continually review applications and accept students for each of the six term starts (August, October, February, March, May, and July).

Keeping on track is important throughout the process. We encourage you to work with an admission team member to submit all materials and meet all deadlines. Our dedicated team will work directly with you to identify the best options that work for you and your unique situation.

Once your application is complete, you will not have to wait long for a decision. We continually review applications and notify students as soon as a decision has been made.

To get started, visit our Adult Education Application page for a list of instructions and documents needed.

Financing Your Education

There are options to assist in financing your education and making the tuition affordable. Visit our Student Financial Services page for a detailed overview of the process, including a link to complete the FAFSA application, as well as more information about tuition, the tuition payment plan and the tuition deferment program we offer. Alvernia’s Title IV code for the FAFSA is 003233. The Office of Student Financial Services is available to help with any questions you may have. Call 610-796-8201 or email sfs@alvernia.edu.

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Program Overview

Curriculum

Liberal Arts Core (54/55 credits)*
General Elective Requirements (as needed)**

Marketing Major Requirements (61 Credits):

BUS 101 Financial Accounting
BUS 200 Managerial Accounting I -OR- BUS 250 Accounting Principles
BUS 206 Management Principles
BUS 207 Marketing Principles
BUS 208 Sales & Sales Management
BUS 305 Accounting Information Systems -OR- BUS 311 Principles of Management Info. Systems (CIS 311)
BUS 309 Advertising & Promotion
BUS 324 Consumer Behavior
BUS 342 Business Law
BUS 410 Financial Analysis
BUS 411 Corporate Finance
BUS 414 International Marketing
BUS 426 Strategic Management
BUS 434 Marketing Management
BUS 438 Business Seminar
BUS 444 Marketing Research Seminar
ECON 248 Macroeconomics
ECON 249 Microeconomics
MAT 208 Introductory Statistics

Choose one of the following related requirements:

COM 103 Fundamentals of Speech
COM 344 Writing for the Workplace
COM 155 Introduction to Acting

*Students entering the program with 70+ transferable credits or an associates degree must complete 30/31 Liberal Arts Core credits.

**A total of 123 credits including 3 credits in a human diversity course are required to complete a Bachelor’s degree. To adhere to Franciscan Values, community service hours are also required. In addition, at least 30 credits at the 300/400 level must be taken at Alvernia University.

Experiential Learning Opportunities

In the John R. Post Center at Reading CollegeTowne, our business trading lab with Bloomberg Terminal provides financial real time, historical data, market moving news and analytics.
The O'Pake Institute for Economic Development and Entrepreneurship offers resources to students and businesses to assist with economic development. Students interested in starting a business or securing a patent have access to the O'Pake Institute business incubator.
Customized skills are put into practice with a final project in the capstone course Executive Leadership Seminar.

Program Accreditation

Alvernia University’s Business Department programs are accredited by the Accreditation Council for Business Schools & Programs (ACBSP).
Alvernia is an accredited institution and a member of the Middle States Commission on Higher Education (MSCHE). MSCHE is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation.

Career Outlook

According to the Bureau of Labor Statistics, employment in the range of jobs available with a bachelor’s degree in marketing is projected to grow up to 19 percent from 2021 to 2031, much faster than average for all occupations. The median annual wage in those professions in 2021 ranged from $52,000 to $133,000.

Account Representative
Advertising Executive
Brand Manager
Buyer
Consultant
Copywriter
Direct Mail Specialist
Direct Sales Person
Distribution Manager
Fundraiser
Grant Writer
Import/Export Manager
International Marketer
Internet Marketing Specialist
Market Research Analyst
Media Buyer/Analyst
Merchandising Manager
Product Analyst
Product Manager
Promotions Director
Public Relations Manager
Purchasing Agent
Sales Manager
Sales Promotion Manager