Learn how to market products — and yourself
Always changing, marketing is an exciting field. In our consumer-driven society, virtually everyone is influenced by the work of marketers. If you are intrigued by how businesses match products and services to consumer interests, Alvernia University’s Bachelor of Science in Marketing may be the major for you. People who work in marketing-related fields tend to be creative and energetic. Because strategies are always being updated, you should be willing to be flexible and versatile in your thinking.
In Alvernia’s marketing program, students develop an understanding of consumer perceptions and the creation of an exchange of value between the consumer and an organization. The major prepares students to serve a valued marketer role in any organization.