Bachelor of Science in Marketing

Always changing, marketing is an exciting field. In our consumer-driven society, virtually everyone is influenced by the work of marketers. If you are intrigued by how businesses match products and services to consumer interests, Alvernia University’s adult education Bachelor of Science in Marketing may be the major for you. People who work in marketing-related fields tend to be creative and energetic. Because strategies are always being updated, you should be willing to be flexible and versatile in your thinking.

Flexible scheduling allows adult learners to incorporate classes into their busy lives. A state-of-the-art business lab, alternative business models and the rise of entrepreneurship helped Alvernia earn the accolade of Business College of Distinction in 2022.

Estimated Program Length2-4 years
Credit Hours123
Course Length7 weeks
Transfer Credits Accepted75
Cost per Credit$640*

*Tuition discount available. Ask for details!

Adult Education Programs

Getting Started

Where You Can Get A Degree

The adult education Bachelor of Science in Marketing program is available at the following Alvernia University campus:

Application Instructions

Through a rolling admission process, prospective students may apply to Alvernia at any time. Multiple start dates throughout the year allow accepted students to begin a program of study at an accommodating time. We continually review applications and accept students for each of the six term starts (August, October, February, March, May, and July).

Keeping on track is important throughout the process. We encourage you to work with an admission team member to submit all materials and meet all deadlines. Our dedicated team will work directly with you to identify the best options that work for you and your unique situation.

Once your application is complete, you will not have to wait long for a decision. We continually review applications and notify students as soon as a decision has been made.

To get started, visit our Adult Education Application page for a list of instructions and documents needed.

Financing Your Education

There are options to assist in financing your education and making the tuition affordable. Visit our Student Financial Services page for a detailed overview of the process, including a link to complete the FAFSA application, as well as more information about tuition, the tuition payment plan and the tuition deferment program we offer. Alvernia’s Title IV code for the FAFSA is 003233. The Office of Student Financial Services is available to help with any questions you may have. Call 610-796-8201 or email

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Kiersten Ingram | Class of 2020 | Communications
Why Alvernia?
• A nationally ranked comprehensive regional university, Alvernia offers doctoral, master's, and post-baccalaureate programs to advance your career or prepare you for a new one.
• Flexible scheduling with evening classes and in-person, hybrid and online formats meets the needs of the busy adult learner.
• Programs are offered at a growing number of convenient locations in Reading, Pottsville and Philadelphia.
• Alvernia is the ideal choice for graduate students because of a growing number of affiliation agreements with other local institutions and industry partners and dedicated advisors to help through every step of the educational journey.

Program Overview


Liberal Arts Core (54/55 credits)*
General Elective Requirements (as needed)**

Marketing Major Requirements (61 Credits):

  • BUS 101 Financial Accounting
  • BUS 200 Managerial Accounting I -OR- BUS 250 Accounting Principles
  • BUS 206 Management Principles
  • BUS 207 Marketing Principles
  • BUS 208 Sales & Sales Management
  • BUS 305 Accounting Information Systems -OR- BUS 311 Principles of Management Info. Systems (CIS 311)
  • BUS 309 Advertising & Promotion
  • BUS 324 Consumer Behavior
  • BUS 342 Business Law
  • BUS 410 Financial Analysis
  • BUS 411 Corporate Finance
  • BUS 414 International Marketing
  • BUS 426 Strategic Management
  • BUS 434 Marketing Management
  • BUS 438 Business Seminar
  • BUS 444 Marketing Research Seminar
  • ECON 248 Macroeconomics
  • ECON 249 Microeconomics
  • MAT 208 Introductory Statistics

Choose one of the following related requirements:

  • COM 103 Fundamentals of Speech
  • COM 344 Writing for the Workplace
  • COM 155 Introduction to Acting

*Students entering the program with 70+ transferable credits or an associates degree must complete 30/31 Liberal Arts Core credits.

**A total of 123 credits including 3 credits in a human diversity course are required to complete a Bachelor’s degree. To adhere to Franciscan Values, community service hours are also required. In addition, at least 30 credits at the 300/400 level must be taken at Alvernia University.

Experiential Learning Opportunities
  • In the John R. Post Center at Reading CollegeTowne, our business trading lab with Bloomberg Terminal provides financial real time, historical data, market moving news and analytics.
  • The O'Pake Institute for Economic Development and Entrepreneurship offers resources to students and businesses to assist with economic development. Students interested in starting a business or securing a patent have access to the O'Pake Institute business incubator. 
  • Customized skills are put into practice with a final project in the capstone course Executive Leadership Seminar.
Program Accreditation
Career Outlook

According to the Bureau of Labor Statistics, employment in the range of jobs available with a bachelor’s degree in marketing is projected to grow up to 19 percent from 2021 to 2031, much faster than average for all occupations. The median annual wage in those professions in 2021 ranged from $52,000 to $133,000.

  • Account Representative
  • Advertising Executive
  • Brand Manager
  • Buyer
  • Consultant
  • Copywriter
  • Direct Mail Specialist
  • Direct Sales Person
  • Distribution Manager
  • Fundraiser
  • Grant Writer
  • Import/Export Manager
  • International Marketer
  • Internet Marketing Specialist
  • Market Research Analyst
  • Media Buyer/Analyst
  • Merchandising Manager
  • Product Analyst
  • Product Manager
  • Promotions Director
  • Public Relations Manager
  • Purchasing Agent
  • Sales Manager
  • Sales Promotion Manager
Schuylkill Business Graduate Angela Boris
College re-entry provides success
Angela Boris began her college pursuit as a young adult in 1991, but was unable to complete it at that time. After years of life experience and advancing within her career, she decided it was time to complete her degree and returned to Alvernia, where she earned a B.S. in Accounting in 2016.