Samuel
Bradley
DBA, MBA
Header School of Business
Associate Professor of Business
- John R. Post Center at Reading CollegeTowne #CT 144
- 484-254-2105
Biography
I have been a college instructor for over 15 years after spending approximately 25 years in a variety of marketing management positions in the Fortune 200 environment. Most of that time was spent with AMP, Incorporated which was headquarter in Harrisburg, PA (which was at the time the world’s leading producer of electrical and electronic interconnection devices). During my professional career, I have served as a sales trainer, channel manager, international product manager, industry manager and as marketing research manager. These positions were held for companies in either telecommunications or electronics manufacturing. My educational background is a varied as my vocational experience. My undergraduate degree is in social and behavioral sciences from West Chester University (PA). Upon completion of my undergraduate degree I wanted to apply by behavioral studies to the business world and earned an MBA (with a marketing concentration) from Drexel University in Philadelphia, PA. Marketing is applied social science, so the combination was a natural fit. After working in industry, I decided to change careers and fulfill my life-long desire to teach and earned my DBA (with a marketing concentration) from Argosy University in Chicago. The varied industry and educational background has formed my teaching philosophy that combines focusing on both academic concepts with real-world applications. Each of my classes emphasizes the importance of both the academic theory of marketing along with the practical application of these concepts in the business world. Students learn most effectively by applying concepts to their own experiences which supports real learning. We will combine the theoretical concepts of the class with actual examples of the application of these concepts as they are currently applied in the business world.
BA-West Chester University
MBA-Drexel University
DBA-Argosy University
Undergraduate:Marketing Principles
Advertising & Promotion
Consumer Behavior
Global Strategic Marketing
Marketing Research Seminar
Marketing Management
Graduate: Management & Marketing
Marketing Services
International Marketing
Consumer Behavior
Advertising & Promotion
Pi Gamma Mu-National Social Science Honor Society
Honors Graduate-West Chester University
Delta Mu Delta-National Business Honor Society
Wrote the instructor's manual for International Marketing, 9th Edition by Vern Terpstra, Ravi Sarathy, and Lloyd Russow. NorthCoast Publishers, Inc. 2006.Co-authored article that was published in the January, 2007 edition of the Indian Journal of Retailing titled The Challenges of Mass Customization on Emerging Markets. Co-authored paper that was published in the proceedings of the Intelligent Textiles and Mass Customization International Conference in Casablanca, Morocco in November, 2007 titled The Importance of Mass Customization Relative to Fit, Comfort and Design in Product Selection.Co-authored chapters for text entitled New Product Development in textiles: innovation and Products which was published in January of 2012 by Woodhead Publishing Ltd. Edited a Consumer Behavior text in 2012 that will be published by McGraw-Hill. This text is for entry-level marketing students and will integrate marketing and cultural concepts and their relevance. Completed doctoral dissertation titled Low Pricing and Perceived Corporate Social Responsibility in Discount Retailing. The dissertation was a study of the influence of low pricing as compared to perceived corporate social responsibility on consumer behavior in the selection of a discount department store. Wrote a chapter for the 2014 edition of text book Strategies in Sports Marketing: Technologies and Emerging Trends to be published by IGI-Global. The chapter is titled Corporate Social Responsibility and Sporting Events. Contributed a chapter to the 2016 edition of the text book Green Technology in E-Learning: Global Perspectives published by MacroWorld. The chapter title is Challenges and Issues of Teaching Online.
Chaired and member of a number of dissertation committees.
Spent approximately 25 years in a variety of marketing management positions in the Fortune 200 environment. Most of that time was spent with AMP, Incorporated which was headquarter in Harrisburg, PA (which was at the time the world’s leading producer of electrical and electronic interconnection devices). During my professional career, I have served as a sales trainer, channel manager, international product manager, industry manager and as marketing research manager. Most recently I served as a member of the Board of Directors for over 6 years for Viriva Community Credit Union, and served as the Vice Chair of the Audit Committee. Acted as a marketing consultant to the credit union.
American Marketing Association