Alvernia and GRCA hosted the inaugural College of Business, Communication, and Leadership Conference.

2nd Annual Business, Communication, and Leadership Conference: Because You Matter

“The Future of Work”

Title Sponsor: Center for Entrepreneurial Leadership, Alvernia University

Presentation Partner: Greater Reading Chamber Alliance (GRCA)

Location: John R. Post Center at Reading CollegeTowne (401 Penn Street)

Program Overview

  • Morning Coffee & Tea/Continental Breakfast: 8 to 9:15 a.m.
  • Opening Remarks: Why Leadership? Why Now? 8:45 to 9:15 a.m.
  • Grab-And-Go Lunch: Noon to 1:30 p.m.
  • Wine & Cheese Networking Event: 3:30 to 5 p.m.
  • Session Block One*: 9:30 to 10:45 a.m.
  • Session Block Two*: 11 a.m. to 12:15 p.m.
  • Session Block Three*: 12:30 to 1:45 p.m.
  • Session Block Four*: 2 to 3:15 p.m.

*Workshops offered during session block

The Business, Communication, and Leadership: Because You Matter Conference remains focused on bringing together business professionals, academics, government officials, community activists, students, and community members to support and foster dialogue around the most consequential issues of the day. The theme for this year’s conference is “The Future of Work” and includes featured sessions on entrepreneurship, leadership, podcasting, AI, community journalism, sustainability, publishing, and social media marketing.

Marquee Presenters

Jackie Hoffman

  • Broadcasting Personality (formerly Y-102) & AU Communication Executive-In-Residence

Nathan Allebach

  • Creative Director, Allebach Communications (AdWeek Top 100 Creative)
  • Longtime Social Voice (X, formerly Twitter) for Steak-umm

Scot Case

  • VP, Corporate Social Responsibility and Sustainability at the National Retail Federation

Featured Authors

Jarrod Barto

Lee Bukowski

Tracy Slonaker

Joseph Swope

Participating Executives

Chris Baxter

  • CEO/President, Founding Editor of Spotlight PA

David Buono

  • Deputy Insurance Commissioner

George Gerhart

  • Owner, Gerhart Pest Control

Chuck Holder

  • Founder, Entrepreneurs' Connection

Shawn Latta

  • Partner, Nuclei Data

Daniel B. Laws, Jr.

  • President and CEO, DaBrian Marketing

Jarred Merriweather (AU '15, Communication)

  • Senior Digital Marketing Specialist, Johnson Controls

Kathleen Murney, MBA

  • Lt. Col. U.S. Marine Corps (Ret.)

Parking Information

For students, staff, faculty and visitors, parking is available at the following garages:

  • Chiarelli Plaza Garage, 99 N. 3rd Street, Reading
  • Reading Parking Authority Garage, 613 Franklin Street, Reading

For additional Reading Parking Authority garages go to Some metered on-street parking is also available.