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Alvernia University offers an exceptional Bachelor of Science in Marketing program near Philadelphia. Alvernia’s marketing degree embraces the ever-evolving nature of the field. The program, accredited by the Accreditation Council for Business Schools & Programs (ACBSP), ensures graduates are ready to excel in positions such as Brand Manager, Marketing Analyst, and Sales Manager. It encourages a deep understanding of consumer behavior and the strategies that businesses use for success. The curriculum fosters creativity, strategic analysis, and the ability to adapt to industry changes, with courses in: 

  • Advertising & Promotion
  • Strategic Management
  • Business Law
  • Introductory Statistics
  • Corporate Finance
  • Marketing Principles
     

Emphasis on Practical Learning

Alvernia University emphasizes experiential learning to prepare students for the marketing industry's challenges and opportunities. Key components include: 

  • Advanced Business Lab and Bloomberg Terminal: These state-of-the-art resources allow students to apply theoretical knowledge to real-world financial and market data.
  • O'Pake Institute for Economic Development and Entrepreneurship: This institute serves as a beacon for innovation, providing aspiring entrepreneurs with the support and resources needed to bring their ideas to life.
  • Executive Leadership Seminar: This seminar, the program's capstone, challenges students to apply their comprehensive marketing skills to tackle real-life business issues.
  • Collaborative Projects and Case Studies: Students work in teams on case studies and projects, developing strategies that reflect the complexities of today’s marketing landscape.
     

Building a Supportive Community

Through a commitment to fostering a supportive community, Alvernia ensures students feel valued and connected throughout their educational journey. From academic advising and career services to mental health counseling and financial aid assistance, the university ensures that students have access to resources that address all aspects of their well-being and academic success.
 

Prepare for Success in Marketing

If you are interested in pursuing a marketing degree in Pennsylvania and would like to learn more about Alvernia University’s program, please contact our admissions office at 610.796.8269 or admissions@alvernia.edu. Take the first step towards a rewarding future in marketing with Alvernia University.


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