Bachelor of Science in Marketing
Always changing, marketing is an exciting field. In our consumer-driven society, virtually everyone is influenced by the work of marketers. If you are intrigued by how businesses match products and services to consumer interests, Alvernia University’s Bachelor of Science in Marketing may be the major for you. People who work in marketing-related fields tend to be creative and energetic. Because strategies are always being updated, you should be willing to be flexible and versatile in your thinking.
The Marketing program at Alvernia University’s Header School of Business explores and examines the ever-evolving complexities of the marketing industry, delving into such important topics as accounting, business law, statistics, corporate finance, consumer behavior, advertising and promotion. The learning experience expands far beyond textbooks, strengthened by a state-of-the-art business lab featuring the Bloomberg Terminal, and the O'Pake Institute for Economic Development and Entrepreneurship, which offers resources to students and businesses to assist with economic development.