Bachelor of Arts in Digital Media Marketing
Fusing business, communication and graphic design allows marketers to think visually and strategically to reach potential customers through the digital environment. Alvernia’s digital media marketing major combines these areas to give graduates triple advantages in the job market.
Digital media marketing graduates have the skillset to produce marketing campaigns from strategic planning stages to design and distribution through digital channels. Combining these skills with Alvernia’s commitment to service and real-world learning gives graduates a special edge.
Employers are looking for individuals skilled in digital marketing, digital advertising, SEO, social media and content creation. According to Burning Glass Technologies, an analytics software company that provides real-time data on job demand and labor market trends, four in 10 marketing job openings now call for digital marketing skills.
Interested students might also be good candidates for Alvernia's Communication and Digital Media program.