Digital Media Marketing

Bachelor of Arts in Digital Media Marketing

Fusing business, communication and graphic design allows marketers to think visually and strategically to reach potential customers through the digital environment. Alvernia’s online digital media marketing major combines these areas to give graduates triple advantages in the job market. Digital media marketing graduates have the skillset to produce marketing campaigns from strategic planning stages to design and distribution through digital channels. Combining these skills with Alvernia’s commitment to service and real-world learning gives graduates a special edge.

Employers are looking for individuals skilled in digital marketing, digital advertising, SEO, social media and content creation. According to Burning Glass Technologies, an analytics software company that provides real-time data on job demand and labor market trends, four in 10 marketing job openings now call for digital marketing skills.

Alvernia's Digital Media Marketing program was ranked No. 4 in TechGuide's 2024 list of Bachelor's in Digital Marketing degree programs. TechGuide's ranking process considers factors such as tuition, student-to-faculty ratio, admission and graduation rates, and alumni success.

Interested students might also be good candidates for Alvernia's Communication program.

Getting Started

General Notes

• A minimum of 123 credits are required for graduation.
• Credits earned for COM 100 and MAT 100 do not count toward the 123 credits required for graduation; however, COM 100 students may petition for elective credit.
• Where appropriate, courses required for the major can be used to satisfy General Education requirements. However, the credits earned for these courses are applied to either Gen Ed requirements or the major, not both.
• Paths of Knowledge coursework may count towards major or minor requirements, but may not fulfill a second Mid-Level Liberal Arts Exploration requirement.
• Students are expected to follow the catalog requirements for General Education, the major, and additional requirements.
• A minor or second major within the areas listed under Paths of Knowledge automatically fulfills that area of the Gen Ed requirements.

Application Instructions

Through a rolling admission process, prospective students may apply to Alvernia at any time. Multiple start dates throughout the year allow accepted students to begin a program of study at an accommodating time. We continually review applications and accept students for each of the six term starts (August, October, February, March, May, and July).

Keeping on track is important throughout the process. We encourage you to work with an admission team member to submit all materials and meet all deadlines. Our dedicated team will work directly with you to identify the best options that work for you and your unique situation. Once your application is complete, you will not have to wait long for a decision. We continually review applications and notify students as soon as a decision has been made.

To get started, visit our undergraduate admissions page for a list of instructions and documents needed.

Financing Your Education

There are options to assist in financing your education and making the tuition affordable. Visit our Student Financial Services page for a detailed overview of the process, including a link to complete the FAFSA application, as well as more information about tuition, the tuition payment plan and the tuition deferment program we offer. Alvernia’s Title IV code for the FAFSA is 003233. The Office of Student Financial Services is available to help with any questions you may have. Call 610-796-8201 or email sfs@alvernia.edu.

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