Bachelor of Arts in Communication and Digital Media
Communication is at the heart of our human interaction, and a necessity in an increasingly networked world. The speed at which we connect and the sheer volume of communication made possible every day through advancing technology and innovation is nothing short of revolutionary. Communication is an excellent choice for students skilled at writing, public speaking, performing and fine arts, graphic design, marketing and social media, and offers career possibilities in virtually every industry.
Alvernia's Communication and Digital Media program is located within the John R. Post Center at Reading CollegeTowne in the heart of downtown Reading. The state-of-the-art facility allows Alvernia students to expand multimedia content creation, including YouTube videos and podcasts. New studio and lab spaces enable student to learn how to use the latest technologies to prepare for the needs of the 21st-century marketplace. Students also can get hands-on experience at a television station located in CollegeTowne. Berks Community Television (BCTV), one of the country's oldest, consistently active cable access managers, offers students the opportunity to take classes, intern, volunteer or produce content. Communication and Digital Media majors also can write for The Alvernian, Alvernia's college newspaper, and The Wolf's Howl, which publishes information and projects from students, faculty, staff and alumni of the department.
Alvernia's Communication and Digital Media program positions students on the leading edge of theory and practice in this continually evolving field to prepare them to enter tomorrow's workforce. Students choose one of six tracks to focus their studies to best match their interests:
- Film, Culture and the Creative Arts
- Media Design and Production
- Public Relations and Advertising
- Strategic Communications
- Sports Media
Interested students might also be good candidates for Alvernia's Digital Media Marketing program.