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Bachelor of Science in Sport Management

Americans love sports. Ranked as one of the 20 largest industries in the United States, the sports industry spans professional, college and privately run programs and demands jobs in areas such as management, law, finance, accounting, development, marketing, media, licensing, ethics, merchandising and special events.


Alvernia's Bachelor of Science in Sport Management program prepares students for sports industry management, law, finance, accounting, development, marketing, media, licensing, ethics, merchandising and special events. The Header School of Business faculty approach business education from a practical and ethical standpoint, assisting students in developing supervisory and managerial skills necessary to advance their careers. Alvernia earned the accolade of Business College of Distinction in 2022


In addition to gaining specific competencies as they pertain to the sports industry, you’ll also acquire the critical thinking, writing and problem-solving skills that are necessary to be successful in today’s workplaces. And you'll do it in the ninth-best minor league market in the country, as ranked by Sports Business Journal in 2022, home to Major League Baseball's Class AA Reading Fightin Phils and the ECHL's Reading Royals.

Getting Started

Where You Can Get A Degree

The Bachelor of Science in Sport Management is available at the following Alvernia University campus:

General Notes
  • A minimum of 123 credits are required for graduation.
  • Credits earned for COM 100 and MAT 100 do not count toward the 123 credits required for graduation; however, COM 100 students may petition for elective credit.
  • Where appropriate, courses required for the major can be used to satisfy General Education requirements. However, the credits earned for these courses are applied to either Gen Ed requirements or the major, not both.
  • Paths of Knowledge coursework may count towards major or minor requirements, but may not fulfill a second Mid-Level Liberal Arts Exploration requirement.
  • Students are expected to follow the catalog requirements for General Education, the major, and additional requirements.
  • A minor or second major within the areas listed under Paths of Knowledge automatically fulfills that area of the Gen Ed requirements.
Application Instructions

Through a rolling admission process, prospective undergraduate students — including first-year, transfer, and international students — may apply via the Alvernia web portal or The Common Application. To learn more about how to complete your application, please visit our application page.

Financing Your Education

There are options to assist in financing your education and making the tuition affordable. Visit our Student Financial Services page for a detailed overview of the process, including a link to complete the FAFSA application, as well as more information about tuition, the tuition payment plan and the tuition deferment program we offer. Alvernia’s Title IV code for the FAFSA is 003233. The Office of Student Financial Services is available to help with any questions you may have. Call 610-796-8201 or email sfs@alvernia.edu.

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Alvernia FirstEnergy Stadium Fightin Phils
Why Choose Alvernia?
• A nationally ranked comprehensive regional university, Alvernia offers more than 50 majors and minors.
• An ever-expanding number of experiential learning opportunities includes internships, field experiences, co-ops, research projects, and study/service abroad programs.
• A rich campus life allows students to enjoy a full calendar of activities and events, more than 50 clubs, intramural sport and student leadership and governance opportunities.
• In growth mode, Alvernia continues to add value to its student experience: expanding academic programming in new facilities; adding student living space and updating residence halls; partnering with a community health provider; and adding amenities including a game room and new performance space.


Program Overview

Program Highlights

Bloomberg Terminal Access and Certifications

The Header School of Business is located in the John R. Post Center at Alvernia University. Here, you find the business lab with access to Bloomberg Terminals, a global leader in financial information, which provides real-time and historical data, market-moving news, and analytics. Through business program courses, students earn their certificates in the Bloomberg Market Concepts (BMC) and the Environmental, Social, and Governance (ESG) certifications. In addition, students have the opportunity to compete in the Bloomberg Global Trading Challenge.
 

Student Managed Investment Account (SMIP)

As a member of the Header School of Business, finance majors participate in the management of a student-run portfolio where they research, select, and purchase equity and debt positions for the SMIP. This investment program was funded by the Alvernia University Board
of Directors and assists students in actively managing a live portfolio. The portfolio has grown by 40% since its inception.
 

The O’Pake Institute for Economic Development and Entrepreneurship

The O’Pake Institute for Economic Development and Entrepreneurship provides a support system that can elevate aspiring and existing entrepreneurs as well as provide experiential learning opportunities for students, clients, and mentors. Alvernia business students have the opportunity to become O’Pake fellows where they get to work hand in hand with entrepreneurs to help them develop strategic and operations plans to launch or improve businesses.
 

High Performer Development Series

The Header School of Business provides opportunities for students to experience real-world learning and become prepared to add value to
organizations. In this series, students are provided with an opportunity to seek out shadow experiences and externship and internship opportunities.
 

Delta Mu Delta

Delta Mu Delta is a business honor society that recognizes and encourages the academic excellence of students to create a community that fosters the well-being of its individual members and the business The Washington Center Experience Alvernia students can earn college credit by spending a semester or summer in Washington, D.C., where they serve as interns in a congressional office, government agency, major corporation, newspaper or news network, or agencies devoted to legal affairs, international relations, or business and economics.
 

Student Academic Clubs and Competitions

The Header School of Business offers finance majors the opportunity to engage in student-led clubs centered around business interests. The Future Business Leaders of America (FBLA) is the world's largest business career and technical organization. FBLA Collegiate is the collegiate division of FBLA and is dedicated to inspiring and developing the next generation of leaders by preparing members for careers in businessrelated fields. Students can participate in topic-specific competitions at the state and national level. Risk Management Association Club (RMA) is a student-led organization affiliated with the National Risk Management Association (RMA), which provides information and education on new regulations and products affecting the financial services industry. Students have an opportunity to participate in regional and national conferences and meetings. In addition, students can earn RMA certifications to enhance their credentials in the financial world.

Major Notes

To graduate with a Business degree, students must:

  • Have earned and maintain an overall grade point average of 2.0
  • Have earned 60 credits
  • Earn a “C” or higher in BUS 101, BUS 206, BUS 207 and the math course taken to fulfill the Liberal  Arts General Education.
  • There is a 75 Hour Experiential Learning Graduation Requirement for all business majors. Please consult with your academic advisor for more information. 
Curriculum: General Education

Alvernia students must successfully complete a minimum of 123 semester credits including 3 in a human diversity course to receive a Bachelor of Arts or a Bachelor of Science degree. You’ll need to complete 54-56 liberal arts core credits and complete community service hours. In addition, Sport Management majors must complete 61 credits in the major.

First Year Curriculum: Enduring Questions

  • SEARCH Seminar-Enduring Questions or Honor Search-Enduring Questions (3 credits: SRH 101 or HNR 160)
  • COM 101 Composition & Research: Must earn a C or higher (3 credits)
  • THE 105 Foundations of Theology (3 credits)
  • PHI 105 Introduction to Philosophy (3 credits)


Mid-Level Liberal Arts Exploration Credits

  • Exploring the Natural World (6-8 credits)
    • Lab Science (Biology, Chemistry, Physics)
    • Math (Other than MAT 100, MAT 208, or MAT 209; MAT 110 is recommended.)
  • Individuals & Communities (6 credits)
    • History or Political Science
    • PSY 101, HIS, POS, SOC, SSC, or ECON
  • Culture & Language (9 credits)
    • Communication (Not COM 100 or 101; COM 344 will satisfy) 
    • World Language – 2 courses in sequence
  • Creative Expressions (6 credits)
    • Literature (ENG)
    • Art, Music, or Theatre


Ethical Leaders and Followers Credits

  • Theology or Philosophy (200-400 level)
  • Theology or Philosophy (Ethics/Morality @ 200 level)
Curriculum: Paths of Knowledge

Paths of Knowledge may count towards minor or Related Requirements, but not Mid-Level Arts Exploration requirements. Choose one path.

PATH 1: Interdisciplinary Study (IS)

Three courses, at least two from Liberal Arts disciplines, not the major, at the 200-400 level from the interdisciplinary minors of Women & Gender Studies, Digital Media, Community & Environmental Sustainability, Community Engagement, Cultural Studies, Leadership Studies or Pre-Law.

PATH 2: Multi-disciplinary Study (MS)

Three courses, at least two from Liberal Arts disciplines, not the major, at the 200-400 level employing multiple disciplinary perspectives to explore the Enduring Questions in one of the following themes: Cultural & Global Studies, Imagination & Creativity, Peace & Conflict, Poverty & Wealth or Sustainability, Science & Technology.

PATH 3: In-depth Disciplinary Study (DS)

Three courses at the 200-400 level in one Liberal Arts discipline other than one’s major, guided by common ideas and methods of inquiry. Students choose from Art, Biology, Chemistry, Communication, Computer Science, Economics, English, History, Mathematics, Music, Philosophy, Political Science, Psychology, Sociology, Theology, Theatre or World Languages. This path may be used to give students a firm foundation in a discipline supporting their chosen major, or to pursue an interest in one of the Liberal Arts disciplines.

Curriculum: Major Requirements

Alvernia students must successfully complete a minimum of 123 semester credits including 3 in a human diversity course to receive a Bachelor of Arts or a Bachelor of Science degree. You’ll need to complete 54-56 liberal arts core credits and complete community service hours. In addition, Sport Management majors must complete 61 credits in the major.


Required Business Core (30 credits)

  • BUS 101: Financial Accounting*
  • Choose one from BUS 200 and BUS 250
    • BUS 200: Managerial Accounting I (pre-requisite: BUS 101)
    • BUS 250: Accounting Principles (recommended for students considering an ACCT major, consult with BUS 101 professor; pre-requisite: BUS 101)
  • BUS 206: Management Principles*
  • BUS 207: Marketing Principles*
  • Choose one from MAT 208 and MAT 209
    • MAT 208: Introductory Statistics (pre-requisite: satisfactory score math placement)
    • MAT 209: Probability & Statistics (pre-requisite: HS algebra &satisfactory score math placement)
  • BUS 315: Bus Data & Info Analysis
  • BUS 342: Business Law
  • BUS 410: Financial Markets (pre-requisite: ECON 248 or ECON 249)
  • BUS 411: Corporate Finance (pre-requisite: BUS 200 or 250)
  • BUS 426: Strategic Management (pre-requisite: BUS 200 or 250; pre- or co-requisite: BUS 411)


* must earn a grade of "C" or better


Required Sport Management and Related Courses (18 credits)

  • BUS 208: Sales and Sales Management (pre-requisite: BUS 207 or permission of instructor)
  • SM 201: Introduction to Sport Management
  • SM 210: Sport in Society
  • SM 310: Facility & Event Management (pre-requisite: SM 201)
  • SM 325: Sport Marketing and Promotions (pre-requisite: BUS 207)
  • SM 455: Sport Management Seminar (pre-requisite: Senior standing or permission)


Required Related Area Courses (9 credits)

  • ECON 248: Macroeconomics
  • ECON 249: Microeconomics
  • COMM 344: Writing for the Workplace


High Performer Development Series (3 credits)

  • BUS 251 High Performer Development Series I
  • BUS 351 High Performer Development Series II (pre-requisite: BUS 251)
  • BUS 451 High Performer Development Series III (pre-requisite: BUS 351)


Professional Readiness (1 credit)

  • UNIV 200 Career & Internship Preparation

  
Recommended Cooperative Education (at least 3 credits; 9 credits max)

  • BUS 441: Cooperative Education in Business I (pre-requisites: senior standing, completed 90 credits and UNIV 200)
  • BUS 442: Cooperative Education in Business II (pre-requisites: senior standing, completed 90 credits and UNIV 200; BUS 441)
Experiential Learning Opportunities
  • In the John R. Post Center at Reading CollegeTowne, our business lab and Bloomberg Terminals provide financial real time, historical data, market moving news and analytics.
  • The O'Pake Institute for Economic Development and Entrepreneurship provides a support system that can elevate aspiring and existing entrepreneurs as well as provide experiential learning opportunities for students, clients and mentors. Services 
    are delivered through an integrated network of partners, mentors, staff and student expertise. Fields include accounting, business development, communications, digital design, engineering and marketing.
  • The Future Business Leaders of America, Inc. (FBLA) is the largest business career and technical student organization in the 
    world. FBLA Collegiate is the collegiate division of FBLA and is dedicated to inspiring and developing the next generation of 
    leaders by preparing members for careers in business and business-related fields.
Accreditation Statements
Career Outlook

After earning your Bachelor of Science in Sport Management, you can pursue a career in a variety of sports industry segments, including:

A sampling of employers of Alvernia sport management graduates:

  • Binghamton Devils
  • Lehigh Valley IronPigs
  • State University of New York College at Brockport
  • Reading Royals
  • Reading Fightin Phils
  • King's Promotions/King's Gym
  • Pennsylvania Interscholastic Athletic Association (PIAA)
  • Big Vision Foundation
  • Mclean School of Maryland
  • University of Houston
  • Pitch In For Baseball
  • All Star Baseball Academy


According to the Bureau of Labor Statistics, employment in the sport management field is projected to grow faster than the average occupation from 2022 to 2023. The median annual wage in this profession is $46,310.

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College of Business, Communication, and Leadership
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Get to Know Your Faculty

For more information about Alvernia’s Sport Management program contact the Admissions Office at 610-796-8269 or admissions@alvernia.edu. Or reach out directly to Header School of Business Chair Tufan Tiglioglu at 484-254-2117 or tufan.tiglioglu@alvernia.edu. To see a list of lecturers in the College of Business, Communication, and Leadership, click here.