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Are you hoping to start or advance your career in marketing? Alvernia University stands out in the Northeast for its comprehensive Bachelor of Science in Marketing program.
 

Program Highlights 

The marketing field is dynamic and ever-evolving, making it an exciting area of study and work. Alvernia’s marketing program is designed for those interested in understanding and engaging with the mechanisms that drive consumer behavior and business success. The program emphasizes creativity, strategic thinking, and adaptability through courses including: 

  • Financial Accounting
  • Management Principles
  • Business Law
  • Introductory Statistics
  • Marketing Principles
  • Sales & Sales Management
     

A Commitment to Hands-On Learning

Alvernia University is committed to hands-on learning, preparing students for immediate and impactful entry into the marketing field. Students are well-equipped to meet the demands of today's marketing environment through: 

  • Business Lab and Bloomberg Terminal: Alvernia provides access to advanced business labs and Bloomberg Terminals, which offer real-time financial data and market analytics. These equip students with the insights to bridge classroom theory with market realities.
  • O'Pake Institute for Economic Development and Entrepreneurship: As a center for innovation, this institute provides essential resources for entrepreneurial students, including a business incubator for developing and refining business concepts with professional guidance.
  • Executive Leadership Seminar: The program's capstone course challenges students to apply their skills through a project that mirrors real-world business scenarios, enhancing their strategic, analytical, and leadership capabilities.
  • Collaborative Projects and Case Studies: Students participate in team projects and case study analyses, gaining hands-on experience in marketing strategy and teamwork. This approach is beneficial for navigating the modern workplace and expanding professional networks.
     

Career Opportunities and Outlook

Graduates of the Bachelor of Science in Marketing program can expect a range of career opportunities. According to the Bureau of Labor Statistics, significant growth in marketing-related fields, including Brand Manager, Marketing Analyst, and Sales Manager, is projected over the next decade. Alvernia University equips students with the knowledge and skills needed to excel in these roles, supported by the university's accreditation by the Accreditation Council for Business Schools & Programs (ACBSP).
 

Prepare for Success in Marketing

If you are interested in pursuing a marketing degree in Pennsylvania and would like to learn more about Alvernia University’s program, please contact our admissions office at 610.796.8269 or admissions@alvernia.edu. Take the first step towards a rewarding future in marketing with Alvernia University.


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