Online Bachelor of Arts in Digital Media Marketing

Fusing business, communication and graphic design allows marketers to think visually and strategically to reach potential customers through the digital environment. Alvernia’s online Digital Media Marketing program combines these areas to give graduates triple advantages in the job market.

Digital media marketing graduates have the skill set to produce marketing campaigns from strategic planning stages to design and distribution through digital channels. Combining these skills with Alvernia’s commitment to service and real-world learning gives graduates a special edge.

Employers are looking for individuals skilled in digital marketing, digital advertising, SEO, social media and content creation. According to Burning Glass Technologies, an analytics software company that provides real-time data on job demand and labor market trends, four in 10 marketing job openings now call for digital marketing skills.


Estimated Program Length2-4 years
Credit Hours123
Course Length7 weeks
Transfer Credits Accepted75
Cost per Credit$650*

*Tuition discount available. Ask for details!

Online Programs

Getting Started

General Notes
  • A minimum of 123 credits are required for graduation.
  • Credits earned for COM 100 and MAT 100 do not count toward the 123 credits required for graduation; however, COM 100 students may petition for elective credit.
  • Where appropriate, courses required for the major can be used to satisfy General Education requirements. However, the credits earned for these courses are applied to either Gen Ed requirements or the major, not both.
  • Paths of Knowledge coursework may count towards major or minor requirements, but may not fulfill a second Mid-Level Liberal Arts Exploration requirement.
  • Students are expected to follow the catalog requirements for General Education, the major, and additional requirements.
  • A minor or second major within the areas listed under Paths of Knowledge automatically fulfills that area of the Gen Ed requirements.
Application Instructions

Through a rolling admission process, prospective students may apply to Alvernia at any time. Multiple start dates throughout the year allow accepted students to begin a program of study at an accommodating time. We continually review applications and accept students for each of the six term starts (August, October, February, March, May, and July).

Keeping on track is important throughout the process. We encourage you to work with an admission team member to submit all materials and meet all deadlines. Our dedicated team will work directly with you to identify the best options that work for you and your unique situation. Once your application is complete, you will not have to wait long for a decision. We continually review applications and notify students as soon as a decision has been made.

To get started, visit our Adult Education Application page for a list of instructions and documents needed.

Financing Your Education

There are options to assist in financing your education and making the tuition affordable. Visit our Student Financial Services page for a detailed overview of the process, including a link to complete the FAFSA application, as well as more information about tuition, the tuition payment plan and the tuition deferment program we offer. Alvernia’s Title IV code for the FAFSA is 003233. The Office of Student Financial Services is available to help with any questions you may have. Call 610-796-8201 or email

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Adult student
Benefits of an Online Degree
The Digital Media Marketing online program aims to provide remote students with comprehensive learning experiences, practical skills, and networking opportunities, mirroring the changing dynamics of the modern workforce.
•Adobe Suite: Students will have access to the Adobe Suite and will work on the same projects as “in-person” students.
•Service-learning classes: These classes will enable students to work on projects from home. They will have the opportunity to collaborate
with nonprofits for service-learning projects, such as graphic design, public relations and advertising. Organizations like Gift of Life, Opportunity House, and Safe Berks could be potential partners.
• Internships/Mentorships: Remote students will have access to mentorship and internship opportunities because many employers are now offering internships that can be done remotely.

Program Overview

Curriculum: Major Requirements

Required Courses (54 Credits) 

  • ART 103 – Color and Design
  • ART 124 – Digital Drawing
  • ART 222 – Basic Digital Photography
  • ART 251 – Basic 3-D Design
  • ART 319 – Digital Photography 
  • BUS 101 – Financial Accounting
  • BUS 206 – Management Principles
  • BUS 207 – Marketing Principles
  • BUS 208 – Introduction to Sales
  • BUS 309 – Advertising and Promotion OR COM 340 Advertising Workshop
  • BUS 342 – Business Law
  • COM 260 – Digital Storytelling
  • COM 332 – Multimedia Creation - Publications
  • COM 342 – Social Media Marketing
  • COM 362 – Multimedia Creation - Videos
  • COM 420 – Law and Ethics of Mass Communication
  • COM 481 – Internship (3-12 credits)

Choose one related requirement:

  • COM 131 – Writing for the Media
  • COM 223 – Speech for Virtual Communities
  • COM 240 – Public Relations
  • ART 235 – Design with Type
  • ART 281 – Graphic Design and Illustration
  • BUS 315 – Data Analytics & Information Systems
Experiential Learning Opportunities

Alvernia students can spend a semester living and working in Washington, D.C., through a special partnership that places students in internship positions at various non-profit organizations and government agencies. In addition, Alvernia digital media marketing students have completed recent internships with:

  • BCTV
  • Camden Riversharks
  • Citizens Bank
  • DaBrian Marketing Group
  • Habitat for Humanity
  • Herr Foods Inc.
  • FOX 29
  • LedgeRock Golf Club
  • Morgan Stanley
  • Olivet Boys & Girls Club
  • Pennsylvania Department of Agriculture
  • Philadelphia Eagles
  • Reading Public Museum
  • Reading Royals
  • Santander Bank
  • Tower Health System
  • Walt Disney World
  • WFMZ
Accreditation Statements
Career Outlook

After earning your Bachelor of Arts in Digital Media Marketing, you can pursue a variety of careers, including:

  • Advertising Account Executive
  • Audio/Visual Specialist
  • Columnist or Editor
  • Content Creator/Influencer
  • Communications Specialist
  • Corporate Communications Director
  • Digital Media Marketer
  • Digital Media Analyst
  • Event Planner/Events Manager
  • Web Designer
  • Photojournalist
  • Public Relations Specialist
  • Radio/Television Announcer/Producer
  • Social Media Manager
  • Sportscaster/Sports Information Director
  • Technical Writer
  • Training & Development Coordinator
  • Vlogger/Podcaster

According to the Bureau of Labor Statistics, careers in communication and digital media are expected to grow steadily, increasing 4% by 2028. The average salary for the communications industry is between $71,940 and $154,470. The average salary for the digital marketing industry is between $67,120 and $141,490.

Contact Us

For more information about Alvernia’s Digital Media Marketing program contact the Graduate Admissions Office at 610-796-5187 or Or reach out directly to Department Chair Jodi Radosh at 484-254-2111 or

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Our interns make an impact at globally recognized brands, such as ESPN, United Nations, Bank of America, CNN, Rachael Ray Show, Fox News, Children's Hospital of Pennsylavnia, United Way, and more!

Get to Know Your Faculty

For more information about Alvernia’s Digital Media Marketing program contact the Graduate Admissions Office at 610-796-5187 or Or reach out directly to Department Chair Jodi Radosh at 484-254-2111 or To see a list of lecturers in the College of Business, Communication, and Leadership, click here.

Kayla Landers 2023

Kayla Landers

Instructor of Communication and Writing Program Director

  • Faculty
Ryan Lange

Ryan Lange, Ph.D.

Professor of Communication and Digital Media

(484) 254-2114
  • Faculty
Kris Lowrey 2023

Kris Lowrey, Ph.D.

Assistant Professor of Communication

  • Faculty

Jodi Radosh, Ph.D.

Department Chair, Communication and Digital Media

  • Faculty