Digital Media Marketing (Online)

Getting Started

General Notes

• A minimum of 123 credits are required for graduation.
• Credits earned for COM 100 and MAT 100 do not count toward the 123 credits required for graduation; however, COM 100 students may petition for elective credit.
• Where appropriate, courses required for the major can be used to satisfy General Education requirements. However, the credits earned for these courses are applied to either Gen Ed requirements or the major, not both.
• Paths of Knowledge coursework may count towards major or minor requirements, but may not fulfill a second Mid-Level Liberal Arts Exploration requirement.
• Students are expected to follow the catalog requirements for General Education, the major, and additional requirements.
• A minor or second major within the areas listed under Paths of Knowledge automatically fulfills that area of the Gen Ed requirements.

Application Instructions

Through a rolling admission process, prospective students may apply to Alvernia at any time. Multiple start dates throughout the year allow accepted students to begin a program of study at an accommodating time. We continually review applications and accept students for each of the six term starts (August, October, February, March, May, and July).

Keeping on track is important throughout the process. We encourage you to work with an admission team member to submit all materials and meet all deadlines. Our dedicated team will work directly with you to identify the best options that work for you and your unique situation. Once your application is complete, you will not have to wait long for a decision. We continually review applications and notify students as soon as a decision has been made.

To get started, visit our Adult Education Application page for a list of instructions and documents needed.

Financing Your Education

There are options to assist in financing your education and making the tuition affordable. Visit our Student Financial Services page for a detailed overview of the process, including a link to complete the FAFSA application, as well as more information about tuition, the tuition payment plan and the tuition deferment program we offer. Alvernia’s Title IV code for the FAFSA is 003233. The Office of Student Financial Services is available to help with any questions you may have. Call 610-796-8201 or email sfs@alvernia.edu.

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Program Overview

Curriculum: Major Requirements

Required Courses (54 Credits) 

• ART 103 – Color and Design
• ART 124 – Digital Drawing
• ART 222 – Basic Digital Photography
• ART 251 – Basic 3-D Design
• ART 319 – Digital Photography 
• BUS 101 – Financial Accounting
• BUS 206 – Management Principles
• BUS 207 – Marketing Principles
• BUS 208 – Introduction to Sales
• BUS 309 – Advertising and Promotion OR COM 340 Advertising Workshop
• BUS 342 – Business Law
• COM 260 – Digital Storytelling
• COM 332 – Multimedia Creation - Publications
• COM 342 – Social Media Marketing
• COM 362 – Multimedia Creation - Videos
• COM 420 – Law and Ethics of Mass Communication
• COM 481 – Internship (3-12 credits)

Choose one related requirement:

• COM 131 – Writing for the Media
• COM 223 – Speech for Virtual Communities
• COM 240 – Public Relations
• ART 235 – Design with Type
• ART 281 – Graphic Design and Illustration
• BUS 315 – Data Analytics & Information Systems

Experiential Learning Opportunities

Alvernia students can spend a semester living and working in Washington, D.C., through a special partnership that places students in internship positions at various non-profit organizations and government agencies. In addition, Alvernia digital media marketing students have completed recent internships with:

• BCTV
• Camden Riversharks
• Citizens Bank
• DaBrian Marketing Group
• Habitat for Humanity
• Herr Foods Inc.
• FOX 29
• LedgeRock Golf Club
• Morgan Stanley
• Olivet Boys & Girls Club
• Pennsylvania Department of Agriculture
• Philadelphia Eagles
• Reading Public Museum
• Reading Royals
• Santander Bank
• Tower Health System
• Walt Disney World
• WFMZ

Accreditation Statements

• Alvernia University's Digital Media Marketing program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) and by the Middle States Commission on Higher Education (MSCHE).
• Alvernia is an accredited institution and a member of the Middle States Commission on Higher Education. MSCHE is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation.

Career Outlook

After earning your Bachelor of Arts in Digital Media Marketing, you can pursue a variety of careers, including:

• Advertising Account Executive
• Audio/Visual Specialist
• Columnist or Editor
• Content Creator/Influencer
• Communications Specialist
• Corporate Communications Director
• Digital Media Marketer
• Digital Media Analyst
• Event Planner/Events Manager
• Web Designer
• Photojournalist
• Public Relations Specialist
• Radio/Television Announcer/Producer
• Social Media Manager
• Sportscaster/Sports Information Director
• Technical Writer
• Training & Development Coordinator
• Vlogger/Podcaster

According to the Bureau of Labor Statistics, careers in communication and digital media are expected to grow steadily, increasing 4% by 2028. The average salary for the communications industry is between $71,940 and $154,470. The average salary for the digital marketing industry is between $67,120 and $141,490.

Contact Us

For more information about Alvernia’s Digital Media Marketing program contact the Graduate Admissions Office at 610-796-5187 or gradandadult@alvernia.edu. Or reach out directly to Department Chair Jodi Radosh at 484-254-2111 or jodi.radosh@alvernia.edu. 

Get to Know Your Faculty

For more information about Alvernia’s Digital Media Marketing program contact the Graduate Admissions Office at 610-796-5187 or gradandadult@alvernia.edu. Or reach out directly to Department Chair Jodi Radosh at 484-254-2111 or jodi.radosh@alvernia.edu. To see a list of lecturers in the College of Business, Communication, and Leadership, click here.