Alvernia communication graduate David McDowell '16 has continued career path in Search Engine Optimization and is now working for Liquid Interactive. The firm was recently chosen to compete in a global SEO competition by Wix,com, a leading cloud-based development platform with millions of users worldwide. McDowell, along with a team of other digital marketers and developers, will be heading this competition. You can see their website here.
Whether you’re Amazon or Alvernia, doing business today successfully means doing it digitally. Online marketing efforts that integrate content marketing, search engine optimization, social media and pay-per-click programs have long replaced efforts that once were dominated by trade shows, print ads, billboards and radio jingles.
With that transition — and it has been a huge shift for professionals in the field — has come a tidal wave of interest from companies that need to navigate the new world order of digital marketing in ways that can grow their businesses.
That’s where pros like David McDowell ’16 step in. As a search engine optimization consultant, he helps clients develop integrated solutions that produce trackable sales leads and new customers.
McDowell arrived at Alvernia as a communication major. The flexibility of the program exposed him to options such as public relations, graphic design and broadcasting. And by getting to experience a little bit of everything, McDowell found he had a passion for marketing and advertising.
His search for real-world experience to complement his classroom efforts led him to an internship with Reading-based DaBrian Marketing, a full-service digital marketing agency with a roster of top national and regional clients. “Other agencies around here didn’t really have any positions I was interested in,” McDowell said. “Although I had heard very little about DaBrian before interning here, I liked what I saw and so I took a shot.”