Bachelor Degree in Communication Curriculum
Liberal Arts Core (54/55 credits)*
General Elective Requirements (as needed)**
Communication Major Requirements (30-39 Credits):
COM 103 Fundamentals of Speech
COM 122 Mass Media: Theory and Application
COM 131 Writing for the Media
COM 420 Law and Ethics of Mass Communication
COM 480 Research Seminar or COM 481 Internship (3-12 credits)
COM 481 Internship
CIS 105 MS Excel Bootcamp or CIS 115 Technology for the Workplace
Communication Electives (6 credits)
English Electives (9 credits)
Related electives (6 credits)
Majors must complete one of the two following tracks:
Public Relations and Advertising (Choose four of the following):
COM 213 Interpersonal Communications
COM 240 Public Relations
COM 332 Multimedia Design and Editing
COM 340 Advertising Workshop
COM 362 New Media
COM 422 Social Impact of Mass Media
Related Electives (Choose two of the following):
ART 103 Color and Design
ART 209 Basic Photography
ART 281 Graphic Design and Illustration
ART 309 Intermediate Photography
BUS 207 Marketing Principles
BUS 308 Sales and Sales Management
BUS 309 Advertising and Promotion
BUS 314 Retail Management
PSY 101 Introductory Psychology
PSY 405 Social Psychology
Corporate Communications (Choose four of the following):
COM 213 Interpersonal Communications
COM 240 Public Relations
COM 332 Multimedia Design and Editing
COM 344 Writing for the Workplace
COM 362 New Media
COM 422 Social Impact of Mass Media
Related Electives (Choose two of the following):
BUS 206 Management Principles
BUS 280 Human Resources Management
BUS 320 Labor Relations
PSY 101 Introductory Psychology
PSY 306 Group Dynamics
PSY 350 Industrial & Organizational Psychology
PSY 405 Social Psychology
**A total of 123 credits including 3 credits in a human diversity course are required to complete a Bachelor’s degree. To adhere to Franciscan Values, community service hours are also required. In addition, at least 30 credits at the 300/400 level must be taken at Alvernia University.
