One thing is for certain—Americans love sports. Ranked as one of the 20 largest industries in the United States, the sports industry spans professional, college and privately run programs and demands jobs in areas such as management, law, finance, accounting, development, marketing, media, licensing, ethics, merchandising and special events.

The growth of jobs in the sports industry since 2010 has been notably higher than that of the national average for all jobs, with sports serving as a key economic driver in cities across the country, according to CareerBuilder. If you love sports and are interested in gaining the professional expertise necessary to work in this $350 billion industry, consider enrolling in the Sport Management program at Alvernia University.

In addition to gaining specific competencies as they pertain to the sports industry, you’ll also acquire the critical thinking, writing and problem-solving skills that are necessary to be successful in today’s workplaces.

Alvernia faculty members teach about business from both practical and ethical standpoints. This gives you the knowledge you’ll need to succeed professionally, because it develops supervisory and managerial skills that are necessary to advance in your career.

All of Alvernia University’s Business Department programs – including Sport Management – are accredited by the Accreditation Council for Business School and Programs (ACBSP) and by the Middle States Commission on Higher Education.



The sports industry provides opportunities in many different areas, including sports marketing and sponsorship, traditional and social sports media, and sports facilities. However, while the opportunities for working in a sports-related job are many, competition for these jobs is keen.

At Alvernia, members of the business faculty will help you narrow your career goals within the sports industry, and guide you on how to acquire the knowledge and experience you’ll need to succeed. Graduates in Sport Management are prepared for exciting careers areas such as in sports industry segments including:  Professional, collegiate and interscholastic sports, Professional tour events such as the LPGA or Pro Cycling Tour, Sport governing bodies such as the NCAA or PIAA, Sport marketing companies, Sport and recreation facilities, Health, fitness and sport clubs, Sport events, such as tournament and races, Sport camps, Sporting goods manufacturers, Sporting goods retailers, and Theme park and cruise ship operations.

To learn more about jobs in the area of sport management, check out the Career Services page of the North American Society for Sport Management at www.nassm.com/InfoAbout/CareerServices. You also can research job postings for sport management positions to get a better idea of what various jobs in this field entail.

A sampling of employers of Alvernia sport management graduates:

  • Binghamton Devils
  • Lehigh Valley IronPigs
  • State University of New York College at Brockport
  • Reading Royals
  • Reading Fightin Phils
  • King's Promotions/King's Gym
  • Pennsylvania Interscholastic Athletic Association (PIAA)
  • Big Vision Foundation
  • Mclean School of Maryland
  • University of Houston
  • Pitch In For Baseball
  • All Star Baseball Academy



Some business students pursue graduate degrees after graduation, either at Alvernia or other colleges and universities.

Alvernia offers a special program for motivated students — a MBA + 1 option. By declaring an interest in your junior year, you could be eligible to enroll in a 30-credit Master of Business Administration degree program that you complete in just one year. You would extend your stay at Alvernia for an extra year, finishing after five years with both an undergraduate and graduate degree.

Learn more about the MBA Program here.



All Alvernia students must successfully complete a minimum of 123 semester credits to receive a Bachelor of Arts or a Bachelor of Science degree. You’ll need to complete 54-55 liberal arts core credits and complete community service hours. View your Major Academic Plan (MAP) here.


In addition, Sport Management majors must complete 57 credits.  View all business course descriptions here.

Required Courses (57 credits)

BUS 101 Financial Accounting
BUS 200 Managerial Accounting -OR- BUS 250 Accounting Principles
BUS 206 Management Principles
BUS 207 Marketing Principles
BUS 208 Sales & Sales Management
BUS 305 Accounting Information Systems OR BUS 311 Principles of Marketing Info Systems
BUS 342 Business Law
BUS 410 Financial Markets
BUS 411 Corporate Finance
BUS 426 Strategic Management
BUS 438 Business Seminar
SM 201 Introduction to Sport Management
SM 210 Sport in Society
SM 310 Facility & Event Management
SM 325 Sport Marketing, Promotions & Fundraising
SM 455 Sport Management Seminar
MAT 208 Introductory Statistics -OR- MAT 209 Probability and Statistics

Related Requirements (6 credits)

ECON 248 Macroeconomics
ECON 249 Microeconomics

Recommended Courses

BUS 441 Cooperative Education in Business I
BUS 442 Cooperative Education in Business II


Choosing a dual major can make you even more marketable after graduation. Complementary majors to sport management might include accounting, marketing, management and human resource management.



Alvernia believes that real-world experience is extremely important, as it can improve your confidence and introduce you to professionals in your intended field of employment.

You will not only benefit from experienced faculty members who have extensive experience in the business world, you’ll also get the opportunity to participate in learning opportunities in real business settings through internships and cooperative experiences.

Some of the organizations with which Alvernia business majors have had internships include:

  • The Camden Riversharks
  • Citizens Bank
  • Cott Beverage
  • Ernst & Young
  • Four Seasons Produce
  • Haines & Kibblehouse
  • InRoads
  • Morgan Stanley
  • The Philadelphia Eagles
  • The Reading Royals
  • Service And Access Management (SAM)
  • Superior Oxygen
  • U.S. Department of Finance
  • U.S. Department of Treasury
  • Walt Disney World
  • Webb Insurance

Your advisor, other faculty members and staff of Alvernia’s Career Development Center can help you decide if an internship is right for you. Meanwhile, you can find out more about real-world learning here.



Research is a valuable aspect of any education. Business faculty at Alvernia conduct research in a variety of areas, including leadership, management, organizational development, strategy, market research, international marketing, time management, conflict resolution, international leadership and hiring of part-time employees.

As a business major, there may be an opportunity for you to assist in faculty research, and to benefit from the knowledge gained through faculty research.



Students who major in another area can minor in business by earning 21 credits. Required courses for a business minor are:

BUS 101 Financial Accounting
BUS 200 Managerial Accounting
BUS 206 Management Principles
BUS 207 Marketing Principles
BUS 342 Business Law
BUS 410 Financial Markets
ECON 248 Macroeconomics OR ECON 249 Microeconomics



Dr. Samuel M. Bradley
Associate Professor of Business


For more information about Alvernia’s Sport Management program contact the Admissions Office at 1-888-ALVERNIA or 610-796-8269 or admissions@alvernia.edu.

Sport Management