Digital Media Marketing

Bachelor of Arts in Digital Media Marketing

Fusing business, communication and graphic design allows marketers to think visually and strategically to reach potential customers through the digital environment. Alvernia’s online digital media marketing major combines these areas to give graduates triple advantages in the job market. Digital media marketing graduates have the skillset to produce marketing campaigns from strategic planning stages to design and distribution through digital channels. Combining these skills with Alvernia’s commitment to service and real-world learning gives graduates a special edge.

Employers are looking for individuals skilled in digital marketing, digital advertising, SEO, social media and content creation. According to Burning Glass Technologies, an analytics software company that provides real-time data on job demand and labor market trends, four in 10 marketing job openings now call for digital marketing skills.

Alvernia's Digital Media Marketing program was ranked No. 4 in TechGuide's 2024 list of Bachelor's in Digital Marketing degree programs. TechGuide's ranking process considers factors such as tuition, student-to-faculty ratio, admission and graduation rates, and alumni success.

Interested students might also be good candidates for Alvernia's Communication program.

Getting Started

General Notes

A minimum of 123 credits are required for graduation.
Credits earned for COM 100 and MAT 100 do not count toward the 123 credits required for graduation; however, COM 100 students may petition for elective credit.
Where appropriate, courses required for the major can be used to satisfy General Education requirements. However, the credits earned for these courses are applied to either Gen Ed requirements or the major, not both.
Paths of Knowledge coursework may count towards major or minor requirements, but may not fulfill a second Mid-Level Liberal Arts Exploration requirement.
Students are expected to follow the catalog requirements for General Education, the major, and additional requirements.
A minor or second major within the areas listed under Paths of Knowledge automatically fulfills that area of the Gen Ed requirements.

Application Instructions

Through a rolling admission process, prospective students may apply to Alvernia at any time. Multiple start dates throughout the year allow accepted students to begin a program of study at an accommodating time. We continually review applications and accept students for each of the six term starts (August, October, February, March, May, and July).

Keeping on track is important throughout the process. We encourage you to work with an admission team member to submit all materials and meet all deadlines. Our dedicated team will work directly with you to identify the best options that work for you and your unique situation. Once your application is complete, you will not have to wait long for a decision. We continually review applications and notify students as soon as a decision has been made.

To get started, visit our undergraduate admissions page for a list of instructions and documents needed.

Financing Your Education

There are options to assist in financing your education and making the tuition affordable. Visit our Student Financial Services page for a detailed overview of the process, including a link to complete the FAFSA application, as well as more information about tuition, the tuition payment plan and the tuition deferment program we offer. Alvernia’s Title IV code for the FAFSA is 003233. The Office of Student Financial Services is available to help with any questions you may have. Call 610-796-8201 or email sfs@alvernia.edu.

Request More Information

Majors

Program Overview

Curriculum: General Education

All Alvernia students must successfully complete a minimum of 123 semester credits to receive a Bachelor of Arts or a Bachelor of Science degree. You’ll need to complete 54-56 liberal arts core credits and complete community service hours. In addition, Digital Media Marketing majors must complete 51 credits in the major.

First Year Curriculum: Enduring Questions

SEARCH Seminar-Enduring Questions or Honor Search-Enduring Questions (3 credits: SRH 101 or HNR 160)
COM 101 Composition & Research: Must earn a C or higher (3 credits)
THE 105 Foundations of Theology (3 credits)
PHI 105 Introduction to Philosophy (3 credits)

Mid-Level Liberal Arts Exploration Credits

Exploring the Natural World (6-8 credits)
- Lab Science (Biology, Chemistry, Physics)
- Math (Other than MAT 100)
Individuals & Communities (6 credits)
- History or Political Science
- PSY 101, HIS, POS, SOC, SSC, or ECON 3
Culture & Language (9 credits)
- Communication (Not COM 100 or 101) (MET IN MAJOR)
- World Language – 2 courses in sequence (6 credits)
Creative Expressions (6 credits)
- Literature (ENG)
- Art, Music, or Theatre (Art MET IN MAJOR)

Ethical Leaders and Followers Credits

Theology or Philosophy (200-400 level) (3 credits)
Theology or Philosophy (Ethics/Morality @ 200 level) (3 credits)

Curriculum: Paths of Knowledge

Paths of Knowledge may count towards minor or Related Requirements, but not Mid-Level Arts Exploration requirements. Choose one path.

PATH 1: Interdisciplinary Study (IS)

Three courses, at least two from Liberal Arts disciplines, not the major, at the 200-400 level from the interdisciplinary minors of Women & Gender Studies, Digital Media, Community & Environmental Sustainability, Community Engagement, Cultural Studies, Leadership Studies or Pre-Law.

PATH 2: Multi-disciplinary Study (MS)

Three courses, at least two from Liberal Arts disciplines, not the major, at the 200-400 level employing multiple disciplinary perspectives to explore the Enduring Questions in one of the following themes: Cultural & Global Studies, Imagination & Creativity, Peace & Conflict, Poverty & Wealth or Sustainability, Science & Technology.

PATH 3: In-depth Disciplinary Study (DS)

Three courses at the 200-400 level in one Liberal Arts discipline other than one’s major, guided by common ideas and methods of inquiry. Students choose from Art, Biology, Chemistry, Communication, Computer Science, Economics, English, History, Mathematics, Music, Philosophy, Political Science, Psychology, Sociology, Theology, Theatre or World Languages. This path may be used to give students a firm foundation in a discipline supporting their chosen major, or to pursue an interest in one of the Liberal Arts disciplines.

Curriculum: Major Requirements

Alvernia students must successfully complete a minimum of 123 semester credit hours to receive a Bachelor of Arts degree. Between 31 and 55 of those credits will be applied to the Liberal Arts Core. In addition, Digital Media Marketing majors will construct a curriculum built around a dynamic mix of art, business and communication courses.

Required Courses (54 Credits)

ART 103 – Color and Design
ART 124 – Digital Drawing
ART 222 – Basic Digital Photography
ART 251 – Basic 3-D Design
ART 319 – Digital Photography
BUS 101 – Financial Accounting
BUS 206 – Management Principles
BUS 207 – Marketing Principles
BUS 208 – Introduction to Sales
BUS 309 – Advertising and Promotion OR COM 340 Advertising Workshop
BUS 342 – Business Law
COM 260 – Digital Storytelling
COM 332 – Multimedia Creation - Publications
COM 342 – Social Media Marketing
COM 362 – Multimedia Creation - Videos
COM 420 – Law and Ethics of Mass Communication
COM 481 – Internship (3-12 credits)

Choose one related requirement:

COM 131 – Writing for the Media
COM 223 – Speech for Virtual Communities
COM 240 – Public Relations
ART 235 – Design with Type
ART 281 – Graphic Design and Illustration
BUS 315 – Data Analytics & Information Systems

Experiential Learning Opportunities

Alvernia students can spend a semester living and working in Washington, D.C., through a special partnership that places students in internship positions at various non-profit organizations and government agencies. In addition, Alvernia digital media marketing students have completed recent internships with:

BCTV
Camden Riversharks
Citizens Bank
DaBrian Marketing Group
Habitat for Humanity
Herr Foods Inc.
FOX 29
LedgeRock Golf Club
Morgan Stanley
Olivet Boys & Girls Club
Pennsylvania Department of Agriculture
Philadelphia Eagles
Reading Public Museum
Reading Royals
Santander Bank
Tower Health System
Walt Disney World
WFMZ

Accreditation Statements

Alvernia University's Digital Media Marketing program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) and by the Middle States Commission on Higher Education (MSCHE).
Alvernia is an accredited institution and a member of the Middle States Commission on Higher Education. MSCHE is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation.

Career Outlook

After earning your Bachelor of Arts in Digital Media Marketing, you can pursue a variety of careers, including:

Advertising Account Executive
Audio/Visual Specialist
Columnist or Editor
Content Creator/Influencer
Communications Specialist
Corporate Communications Director
Digital Media Marketer
Digital Media Analyst
Event Planner/Events Manager
Web Designer
Photojournalist
Public Relations Specialist
Radio/Television Announcer/Producer
Social Media Manager
Sportscaster/Sports Information Director
Technical Writer
Training & Development Coordinator
Vlogger/Podcaster

According to the Bureau of Labor Statistics, careers in communication and digital media are expected to grow steadily, increasing 4% by 2028. The average salary for the communications industry is between $71,940 and $154,470. The average salary for the digital marketing industry is between $67,120 and $141,490.

Opportunities for Majors

Alvernia College Theatre Club

This club provides Alvernia University with a drama program; the area with a source of entertainment; the students with an activity and somewhere to express themselves; and as another way for the University to give back to the community. All of the members of the Alvernia community are invited to participate.

The Washington Center Experience

Alvernia students have an opportunity to earn college credit by spending a semester or summer in Washington, D.C. where they serve as interns in a congressional office, government agency, major corporation, newspaper or news network, or agencies devoted to legal affairs, international relations, or business and economics. They also may intern with one of several non-profit groups dealing with the environment, women’s issues, the arts, education, science, or labor relations among others. Participants are customarily juniors or seniors who have achieved grade point averages of 2.5 or better and who have the endorsement of the appropriate academic area. In addition to their internship, students select one seminar dealing with the arts and humanities, communication, public policy, the legal system, business, and government. Interested students should see their academic advisor.

The Alvernian

Alvernia's college newspaper provides information and entertainment to the community, covering issues on campus and in the local communities. The Alvernian provides an open forum for ideas and opinions through editorials, letters-to-the-editor, news stories, features, interviews and reviews and gives Alvernia students the opportunity to gain practical journalistic experience. Contact Dr. Ryan Lange for information at ryan.lange@alvernia.edu or 610-568-1557.

The Wolf's Howl

The Wolf’s Howl publishes information and projects from the students, faculty, staff, and alumni of Alvernia's Communication and Digital Media Department. Its content ranges from light-hearted to intellectual.

Contact Us

Jodi Radosh, Ph.D.

Department Chair, Communication and Digital Media

jodi.radosh@alvernia.edu
484-254-2111

Undergraduate student

Sarah Verneret

Scholarships open vast world of real-world learning opportunities

Undergraduate student

Yesenia Maldonado

Dean's list communication student stokes her passion at Alvernia

Undergraduate student

Spencer Matthews

Intimate setting plays role in academic success, landing prized internship, student-athlete says

Undergraduate student

Kiersten Ingram

Graphic Designer builds a professional portfolio

Get to Know Your Faculty

For more information about Alvernia’s Digital Media Marketing program contact the Admissions Office at 610-796-8269 or admissions@alvernia.edu. Or reach out directly to Department Chair Jodi Radosh at 484-254-2111 or jodi.radosh@alvernia.edu. To see a list of lecturers in the College of Business, Communication, and Leadership, click here.