To graduate with a Business degree, students must:

• Have earned and maintain an overall grade point average of 2.0
• Have earned 60 credits
• Earn a “C” or higher in BUS 101, BUS 206, BUS 207 and the math course taken to fulfill the Liberal  Arts General Education.
• There is a 75 Hour Experiential Learning Graduation Requirement for all business majors. Please consult with your academic advisor for more information. 

• In the John R. Post Center at Reading CollegeTowne, our business lab and Bloomberg Terminals provide financial real time, historical data, market moving news and analytics.
• The O'Pake Institute for Economic Development and Entrepreneurship provides a support system that can elevate aspiring and existing entrepreneurs as well as provide experiential learning opportunities for students, clients and mentors. Services
  are delivered through an integrated network of partners, mentors, staff and student expertise. Fields include accounting, business development, communications, digital design, engineering and marketing.
• The Future Business Leaders of America, Inc. (FBLA) is the largest business career and technical student organization in the
  world. FBLA Collegiate is the collegiate division of FBLA and is dedicated to inspiring and developing the next generation of
  leaders by preparing members for careers in business and business-related fields.

• Alvernia University's Marketing program is accredited by the Accreditation Council for Business Schools and Programs (ACBSP) and by the Middle States Commission on Higher Education (MSCHE).
• Alvernia is an accredited institution and a member of the Middle States Commission on Higher Education. MSCHE is an institutional accrediting agency recognized by the U.S. Secretary of Education and the Council for Higher Education Accreditation.

After earning your Bachelor of Science in Marketing, you can pursue a variety of careers, including:

• Account Representative
• Advertising Executive
• Brand Manager
• Buyer
• Consultant
• Copywriter
• Direct Mail Specialist
• Direct Sales Person
• Distribution Manager
• Fundraiser
• Grant Writer
• Import/Export Manager
• International Marketer
• Internet Marketing Specialist
• Market Research Analyst
• Media Buyer/Analyst
• Merchandising Manager
• Product Analyst
• Product Manager
• Promotions Director
• Public Relations Manager
• Purchasing Agent
• Sales Manager
• Sales Promotion Manager

According to the Bureau of Labor Statistics, employment in the range of jobs available with a bachelor’s degree in marketing is projected to grow up to 19 percent from 2021 to 2031, much faster than average for all occupations. The median annual wage in those professions in 2021 ranged from $52,000 to $133,000.

American Marketing Association

If you are ready to build your future to reach your goals AMA is the club for you. The American Marketing Association is one of the largest marketing associations in the world, with over 30,000 members who work, teach and study in the field. By becoming a member, you gain access to a vast body of marketing knowledge, high-quality training programs, the latest tools and tactics, exposure to leading-edge thinking, and opportunities to interact with marketing peers around the world. There is a fee of $29.
 

Phi Beta Lambda

Phi Beta Lambda provides opportunities students to develop vocational competencies for business and office occupations and business teacher education. The specific goals are to promote competent, aggressive business leadership, understand American business enterprise, establish career goals, encourage scholarship, promote sound financial management, and develop character and self-confidence and to facilitate transition from school to work. The Alvernia College PBL Chapter has won many awards on both state and national levels. In competitions, the Alvernia PBL Chapter regularly participates in state and national workshops and conferences, is active in campus projects and completes community service projects.
 

The Institute of Management Accountants (IMA)

IMA is the world's largest organization devoted to management accountants, financial management and information management professionals. IMA Student Chapters promote careers in those areas and helps to develop leadership skills.
 

Internship Opportunities

Internship placements for our students have included Citizens Bank, Walt Disney World, Rohm & Haas, Vanguard, GVA Smith Mack, Haines & Kibblehouse, US Department of Treasury, US Department of Finance, Stroehmann/Maier’s Bakery, Webb Insurance, InRoads, Reading Royals, Olsen/DeTurck, Philadelphia Eagles, Cott Beverage, Four Seasons Produce, Morgan Stanley, Ernst & Young and the Camden Riversharks.
 

The Washington Center Experience

Alvernia students have an opportunity to earn college credit by spending a semester or summer in Washington, D.C. where they serve as interns in a congressional office, government agency, major corporation, newspaper or news network, or agencies devoted to legal affairs, international relations, or business and economics. Participants are customarily juniors or seniors who have achieved grade point averages of 2.5 or better and who have the endorsement of the appropriate academic area. In addition to their internship, students select one seminar dealing with the arts and humanities, communication, public policy, the legal system, business, and government. Interested students should see their academic advisor.
 

Delta Mu Delta

Delta Mu Delta is a business honor society that recognizes and encourages academic excellence of students to create a community that fosters the well-being of its individual members and the business community through life-time membership.