Sport Management


One thing is for certain—Americans love sports. Ranked as one of the 20 largest industries in the United States, the sports industry spans professional, college and privately run programs and demands jobs in areas such as management, law, finance, accounting, development, marketing, media, licensing, ethics, merchandising and special events.

The growth of jobs in the sports industry since 2010 has been notably higher than that of the national average for all jobs, with sports serving as a key economic driver in cities across the country, according to CareerBuilder. If you love sports and are interested in gaining the professional expertise necessary to work in this $350 billion industry, consider enrolling in the Sport Management program at Alvernia University.

In addition to gaining specific competencies as they pertain to the sports industry, you’ll also acquire the critical thinking, writing and problem-solving skills that are necessary to be successful in today’s workplaces.

Alvernia faculty members teach about business from both practical and ethical standpoints. This gives you the knowledge you’ll need to succeed professionally, because it develops supervisory and managerial skills that are necessary to advance in your career.

All of Alvernia University’s Business Department programs – including Sport Management – are accredited by the Accreditation Council for Business School and Programs (ACBSP) and by the Middle States Commission on Higher Education.


Why should you study Sport Management at Alvernia University?

Because at Alvernia you get all the benefits of an outstanding university education in a manageable setting with personal attention and unique opportunities that can benefit you as you move toward your career.

Small Class Size
Alvernia has an average 12:1 student-faculty ratio, with fewer than 20 students in most classes. This facilitates valuable, professional relationships among faculty members and students. In these small class settings, you get individual attention to help you excel.

Faculty Who Care
Alvernia’s faculty members aren’t just teachers. They’re experts in their fields who are committed to passing along their knowledge and expertise to their students. In small class settings faculty members become mentors and advisors, intent on helping you learn, grow and succeed. Faculty members in Alvernia’s Business Department have worked for Fortune 500 companies and have backgrounds in banking, electronics and telecommunications, law and the automobile industry. They are board members of prestigious organizations and have presented papers and reports both nationally and internationally. Most importantly, they’re there to help you succeed.

Research Opportunities
Alvernia offers opportunities for many students to work with faculty members on research projects relating to their areas of concentration. This collaboration prepares students for professions and/or graduate school.

Honors Program
Alvernia’s Honors Program for students who are academically gifted and highly motivated is designed to allow students to work at their own pace and to recognize and encourage academic excellence. Honors students interact with one another to exchange ideas and information across a wide range of disciplines and interests.

The Honors Program offers co-curricular activities, service opportunities and intellectual and social support to encourage students to exceed their own expectations.

Learn more about Alvernia’s Honors Programs at

Get Real
Classroom learning is valuable and necessary, but out-of-the-classroom, experiential learning provides management students with hands-on, real world learning opportunities that enrich your educational experience and are highly valued by employers.

Reading and Berks County are home to professional, semi-professional and club teams, including the Reading Fightin Phils baseball team and Reading Royals hockey team. Maple Grove Racetrack hosts NHRA-sanctioned events, while cyclists take to the City’s streets once a year in a pro-cycling tour.

While all this provides plenty of opportunities for participation in internships, co-ops and field experiences within Berks County, more opportunities present themselves due to the fact that Reading is just a little more than 60 miles away from Philadelphia, home to major league football, baseball and basketball teams.

You also will have many opportunities to participate in community service, campus events and other experiences to help you stretch and grow toward your full potential.

Learn more about Alvernia’s Get Real program at

Study Abroad
Living and studying outside of the United States can change you in ways you can’t begin to envision. Students who study abroad typically gain immeasurable confidence and experiences they could not have imagined.

Sport Management majors have benefitted from participation in study abroad programs in countries including New Zealand, Italy, Spain, England, Ireland, Germany, Austria, Belgium, Morocco, Palestine, China and Mexico.

Learn more about Alvernia’s Study Abroad program at


The sports industry provides opportunities in many different areas, including sports marketing and sponsorship, traditional and social sports media, and sports facilities. However, while the opportunities for working in a sports-related job are many, competition for these jobs is keen.

At Alvernia, members of the business faculty will help you narrow your career goals within the sports industry, and guide you on how to acquire the knowledge and experience you’ll need to succeed. Graduates in Sport Management are prepared for exciting careers areas such as in sports industry segments including:

  • Professional, collegiate and interscholastic sports
  • Professional tour events such as the LPGA or Pro Cycling Tour
  • Sport governing bodies such as the NCAA or PIAA
  • Sport marketing companies
  • Sport and recreation facilities
  • Health, fitness and sport clubs
  • Sport events, such as tournament and races
  • Sport camps
  • Sporting goods manufacturers
  • Sporting goods retailers
  • Theme park and cruise ship operations

Because internships are key to success in the area of sport management, you’ll work with faculty members and your advisor to obtain one or more off-campus work experiences during your time at Alvernia.

To learn more about jobs in the area of sport management, check out the Career Services page of the North American Society for Sport Management at You also can research job postings for sport management positions to get a better idea of what various jobs in this field entail.

Some Sport Management students purse graduate degrees after graduation, either at Alvernia or other colleges and universities.

Alvernia offers a special program for motivated students — a MBA + 1 option. By declaring interest in your junior year, you could be eligible to enroll in a 30-credit Master of Business Administration degree program that you complete in just one year. You would extend your stay at Alvernia for an extra year, finishing after five years with both an undergraduate and graduate degree.

For more information about Alvernia’s Sport Management program contact the Admissions Office at 1-888-ALVERNIA or 610-796-8269 or


All Alvernia students must successfully complete a minimum of 123 semester credits to receive a Bachelor of Arts or a Bachelor of Science degree. You’ll need to complete 54-55 liberal arts core credits and complete community service hours. View your Major Academic Plan (MAP) here.

In addition, Sport Management majors must complete 33 credits in Business Core classes, 21 credits in Sport Management Core classes, and two credits in math. Required courses are:

BUS 101 Financial Accounting
BUS 200 Managerial Accounting -OR- BUS 250 Accounting Principles
BUS 206 Management Principles
BUS 207 Marketing Principles
BUS 208 Sales & Sales Management
BUS 305 Accounting Information Systems OR BUS 311 Principles of Marketing Info Systems
BUS 342 Business Law
BUS 410 Financial Markets
BUS 411 Corporate Finance
BUS 426 Strategic Management
BUS 438 Business Seminar
ECON 248 Macroeconomics
ECON 249 Microeconomics
MAT 208 Introductory Statistics -OR- MAT 209 Probability and Statistics
SM 201 Introduction to Sport Management
SM 210 Sport in Society
SM 310 Facility & Event Management
SM 325 Sport Marketing, Promotions & Fundraising
SM 455 Sport Management Seminar

Choosing a dual major can make you even more marketable after graduation. Complementary majors to sport management might include accounting, marketing, management and human resource management.

Students who major in another area can minor in business by earning 21 credits. Required courses for a business minor are:

BUS 101 Financial Accounting
BUS 200 Managerial Accounting
BUS 206 Management Principles
BUS 207 Marketing Principles
BUS 342 Business Law
BUS 410 Financial Markets
ECON 248 Macroeconomics OR ECON 249 Microeconomics

You can learn more about all courses offered by Alvernia University by viewing the 2014-2015 Academic Course Catalogue at

Your Real World Learning Experience
Alvernia believes that real world experience is extremely important, as it can improve your confidence and introduce you to professionals in your intended field of employment.

You will not only benefit from experienced faculty members who have extensive experience in the business world, you’ll also get the opportunity to participate in learning opportunities in real sport-related settings through internships and cooperative experiences.

Sports are big business in Reading, Pennsylvania and surrounding areas. In fact, Reading recently was ranked as the #5 best minor league sports market in the nation by Street & Smith’s Sports Business Journal.

Reading is home to a number of professional and semi-pro sports teams, as well as club teams. The Reading Fightin Phils (AA Minor League Baseball) are a popular regional attraction, as are the Reading Royals (ECHL Minor League Hockey). Fans enjoy watching the ASI Panthers (AIFA Indoor Football) and cheer on the Reading United A.C. club soccer team. Locations that host these teams are home to many special events in addition to sporting events. Many Alvernia Sport Management majors have secured internships with one or more of these organizations.

In addition, Berks County is home to several large sports complexes and athletic clubs, sports managements companies, a pro cycling tour and a raceway that hosts NHRA sanctioned events – all organizations with which you may be able to enjoy an internship.

And, Reading is just 60 miles from Philadelphia – home to the Philadelphia Phillies (MLB), Philadelphia Eagles (NFL) and Philadelphia Flyers (NHL) – widening even further the pool of internship opportunities.

Your advisor, other faculty members and staff of Alvernia’s Career Development Center can help you decide what kind of internship is right for you, and will assist you in finding one or more internship opportunities. Meanwhile, you can find out more about real world learning at

Research Opportunities
Research is a valuable aspect of any education. Business faculty at Alvernia conduct research in a variety of areas, including leadership, management, organizational development, strategy, market research, international marketing, time management, conflict resolution, international leadership and hiring of part-time employees.

As a Sport Management major, there may be opportunity for you to assist in faculty research, and to benefit from knowledge gained through faculty research.

The Honors Program
If you’re academically gifted and highly motivated, you may want to learn more about Alvernia’s Undergraduate Honors Program. Honors students have opportunities to take courses dealing with unusual topics and participate in a variety of activities. You can learn more about the Honors Program and how to apply at

In addition, Alvernia’s Business Department sponsors the Lambda Zeta chapter of the Delta Mu Delta Honor Society through its accrediting body, the Accreditation Council for Business Schools and Program. Delta Mu Delta is an honors society for junior, seniors and graduate student, and is limited to the top 20 percent of students in those classes. You can learn more about Delta Mu Delta at

The Eight-Semester Plan
You can do it! It’s easy to stay on track to graduate in four years if you pay close attention to what classes you need and make sure to take them in a timely manner. Advisors are available to assist in planning academic programs, course selection and registration, but it’s your job to make sure that you meet all academic requirements and comply with University policies.

You can greatly enhance your university experience by participating in activities both on and off campus. Start planning well in advance for an internship, study abroad or other off-campus experience, as you’ll need to assure that you will be able to complete all required coursework.

Study Opportunities beyond Campus
Your college years are the perfect time to broaden your horizons and participate in experiences that can change your life. Alvernia offers some great opportunities for students who want to spend some time studying beyond its campus.

The Washington Center
The University’s O’Pake Institute for Ethics, Leadership and Public Service manages a relationship with The Washington Center, an organization that offers residential academic programs and internships in the nation’s capital.

If you participate in The Washington Center program, you might be placed in an internship in a government agency or non-profit organization. You can learn more about the Washington Center and opportunities there at

Study Abroad Programs
Alvernia’s Study Abroad Office works closely with students who want to spend one or more semesters in a different country. Business students have studied and traveled in Italy, Spain, Ireland, Mexico, New Zealand, England, Germany, Greece, Belgium, Austria, Morocco, Palestine and China.

You pay the regular Alvernia tuition while studying abroad, and continue to receive financial aid, if applicable. Credits earned count toward your Alvernia undergraduate degree.

If you’re interested in studying in another country you should start planning early, as you’ll need to start the application process about a year in advance.

You can get more information about these programs from the Study Abroad Office at or by contacting


Alvernia is committed to serving the needs of its students. Whether you have questions or problems related to academics, life on campus, student activities, social activities or any other issue, there is someone available to help you. You can learn more about all student services at

Educational Planning Center
The Educational Planning Center offers advice and support to help you with any problems or issues related to your Alvernia education. It also assists with career exploration and preparation. The office is open every day and can be contacted at 610-796-8266.

Career Services
Staff members at the Career Development office will help you with any questions you have about exploring or planning careers. They also will guide you about how to look for and apply to jobs as you get closer to graduation. The office also has a career resources library. You can learn more about career services at, or by emailing

Financial Aid
The Financial Aid office is the place to contact with any questions you have about the cost of an Alvernia education and options for paying for it. Nearly all undergraduates at Alvernia get some type of financial aid, and everyone is encouraged to apply for it. You can learn more at or by emailing

Admissions Office
If you’re interested in applying to the Sport Management program at Alvernia, contact the Admissions Office at 610-796-3011 or at

Faculty Members
Alvernia’s Business Department is staffed by dedicated, highly qualified professionals who are committed to sharing their expertise and knowledge with students. Faculty members have extensive experience in various aspects of business, including the sports industry, management, law, banking, the automotive industry, entrepreneurship and accounting, and bring their expertise to the classroom. They often work one-on-one with students to enhance the student’s learning experience, and serve as mentors to aspiring students.

Many Alvernia business faculty are actively engaged in research, have written articles that have appeared in prestigious publications and have presented nationally and internationally at conferences.

You can learn more about Alvernia’s business faculty at


There is so much more to college than classes, and management majors at Alvernia have some excellent opportunities to get involved in activities that are both enjoyable and provide beneficial, hands-on experience. Students who get involved and engaged in extra-curricular activities benefit both academically and socially, and open themselves to integral life lessons from beyond the classroom.

You’ll be encouraged to participate in a range of activities, including some rewarding and inspiring service projects. Some organizations and activities you might enjoy include:

  • The Sport Management Association (SMA). The SMA promotes sport and the field of sports management and supports Alvernia student-athletes. Members also coordinate and help manage athletic events, and, in keeping with Alvernia’s mission “to learn, to love, to serve,” work to enrich the lives of youth in Reading and surrounding areas.
  • Business majors are invited to join the Society for Human Resource Management (SHRM). The organization acquaints students seeking careers in management, human resource management or labor relations with current issues and trends in those fields. Alvernia’s SHRM is recognized by the Berks County SHRM Chapter, providing networking opportunities with professional chapter members during monthly meetings.
  • The American Marketing Association Club is open to all undergraduate students with an interest in developing a better understanding of marketing. The club has the objectives of furthering the understanding of all aspects of marketing and developing ethical marketing practices.
  • Phi Beta Lambda (PBL). This organization provides opportunities for you to develop vocational competencies for business positions. One of the top 10 organizations listed by the U.S. Department of Education, its goals are to promote competent, aggressive business leadership; provide an understanding of American business enterprise; establish career goals; encourage scholarship; promote sound financial management; and facilitate transition from school to work. Alvernia’s PBL chapter has received many awards on the state and national levels. The group regularly participates in state and national workshops and conferences, and is an active presence on campus.
  • Alvernia also offers many organizations, clubs and activities outside of your major, and you’re encouraged to get involved. You can learn more about Alvernia’s Student Government Association, becoming a Student Ambassador, student trips and other activities at
  • The Holleran Center for Community Engagement serves as a bridge between the University and the community. The Center partners with a variety of organizations to provide Alvernia students opportunities to serve. You might volunteer to tutor senior citizens in basic computer skills, work at the Reading Roots Urban Farm and Learning Center or help to organize an event for the South Reading Youth Initiative. You can read more about volunteer opportunities at

Erin Solley '13 found her passion for the sports management industry on and off the field. To learn more about Erin¹s story, click here.     

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