Sport Management

OVERVIEW

One thing is for certain—Americans love sports. Ranked as one of the 20 largest industries in the United States, the sports industry spans professional, college and privately run programs and demands jobs in areas such as management, law, finance, accounting, development, marketing, media, licensing, ethics, merchandising and special events.

The growth of jobs in the sports industry since 2010 has been notably higher than that of the national average for all jobs, with sports serving as a key economic driver in cities across the country, according to CareerBuilder. If you love sports and are interested in gaining the professional expertise necessary to work in this $350 billion industry, consider enrolling in the Sport Management program at Alvernia University.

In addition to gaining specific competencies as they pertain to the sports industry, you’ll also acquire the critical thinking, writing and problem-solving skills that are necessary to be successful in today’s workplaces.

Alvernia faculty members teach about business from both practical and ethical standpoints. This gives you the knowledge you’ll need to succeed professionally, because it develops supervisory and managerial skills that are necessary to advance in your career.

All of Alvernia University’s Business Department programs – including Sport Management – are accredited by the Accreditation Council for Business School and Programs (ACBSP) and by the Middle States Commission on Higher Education.

YOUR CAREER

The sports industry provides opportunities in many different areas, including sports marketing and sponsorship, traditional and social sports media, and sports facilities. However, while the opportunities for working in a sports-related job are many, competition for these jobs is keen.

At Alvernia, members of the business faculty will help you narrow your career goals within the sports industry, and guide you on how to acquire the knowledge and experience you’ll need to succeed. Graduates in Sport Management are prepared for exciting careers areas such as in sports industry segments including:

  • Professional, collegiate and interscholastic sports
  • Professional tour events such as the LPGA or Pro Cycling Tour
  • Sport governing bodies such as the NCAA or PIAA
  • Sport marketing companies
  • Sport and recreation facilities
  • Health, fitness and sport clubs
  • Sport events, such as tournament and races
  • Sport camps
  • Sporting goods manufacturers
  • Sporting goods retailers
  • Theme park and cruise ship operations

Because internships are key to success in the area of sport management, you’ll work with faculty members and your advisor to obtain one or more off-campus work experiences during your time at Alvernia.

To learn more about jobs in the area of sport management, check out the Career Services page of the North American Society for Sport Management at www.nassm.com/InfoAbout/CareerServices. You also can research job postings for sport management positions to get a better idea of what various jobs in this field entail.

Some Sport Management students purse graduate degrees after graduation, either at Alvernia or other colleges and universities.

Alvernia offers a special program for motivated students — a MBA + 1 option. By declaring interest in your junior year, you could be eligible to enroll in a 30-credit Master of Business Administration degree program that you complete in just one year. You would extend your stay at Alvernia for an extra year, finishing after five years with both an undergraduate and graduate degree.

For more information about Alvernia’s Sport Management program contact the Admissions Office at 1-888-ALVERNIA or 610-796-8269 or admissions@alvernia.edu.

YOUR CURRICULUM

All Alvernia students must successfully complete a minimum of 123 semester credits to receive a Bachelor of Arts or a Bachelor of Science degree. You’ll need to complete 54-55 liberal arts core credits and complete community service hours. View your Major Academic Plan (MAP) here.

In addition, Sport Management majors must complete 33 credits in Business Core classes, 21 credits in Sport Management Core classes, and two credits in math. Required courses are:

BUS 101 Financial Accounting
BUS 200 Managerial Accounting -OR- BUS 250 Accounting Principles
BUS 206 Management Principles
BUS 207 Marketing Principles
BUS 208 Sales & Sales Management
BUS 305 Accounting Information Systems OR BUS 311 Principles of Marketing Info Systems
BUS 342 Business Law
BUS 410 Financial Markets
BUS 411 Corporate Finance
BUS 426 Strategic Management
BUS 438 Business Seminar
ECON 248 Macroeconomics
ECON 249 Microeconomics
MAT 208 Introductory Statistics -OR- MAT 209 Probability and Statistics
SM 201 Introduction to Sport Management
SM 210 Sport in Society
SM 310 Facility & Event Management
SM 325 Sport Marketing, Promotions & Fundraising
SM 455 Sport Management Seminar

Choosing a dual major can make you even more marketable after graduation. Complementary majors to sport management might include accounting, marketing, management and human resource management.

Students who major in another area can minor in business by earning 21 credits. Required courses for a business minor are:

BUS 101 Financial Accounting
BUS 200 Managerial Accounting
BUS 206 Management Principles
BUS 207 Marketing Principles
BUS 342 Business Law
BUS 410 Financial Markets
ECON 248 Macroeconomics OR ECON 249 Microeconomics

All Alvernia students must successfully complete a minimum of 123 semester credits to receive a Bachelor of Arts or a Bachelor of Science degree. View your Major Academic Plan (MAP) here.

Finance majors must complete 57 to 58 credits in the major, including 30-31 in the Business Core and 21 that are specific to finance. Requirements include a six-credit Business Seminar.

Required courses (57-58 credits)
BUS 101 Financial Accounting
BUS 200 Managerial Accounting OR BUS 250 Accounting Principles
BUS 205 Fraud Examination
BUS 206 Management Principles
BUS 207 Marketing Principles
BUS 225 Insurance and Risk Management
BUS 227 Financial Services
BUS 311 Principles of Management Information Systems 
BUS 312 International Business I
BUS 342 Business Law
BUS 406 Investment Analysis and Portfolio Management
BUS 410 Financial Markets
BUS 411 Corporate Finance
BUS 412 International Business II
BUS 426 Strategic Management
BUS 438 Business Seminar
MAT 208 Statistics OR MAT 209 Probability and Statistics

Related Requirements (6 credits)
ECON 248 Macroeconomics
ECON 249 Microeconomics

Recommended Courses
BUS 441 Cooperative Education in Business I
BUS 442 Cooperative Education in Business II

Students who major in another area can minor in business by earning 21 credits. Required courses for a business minor are:

BUS 101 Financial Accounting 
BUS 200 Managerial Accounting
BUS 206 Management Principles 
BUS 207 Marketing Principles
BUS 342 Business Law
BUS 410 Financial Markets
ECON 248 Macroeconomics OR ECON 249 Microeconomics

Department Chair

Dr. Samuel M. Bradley
Associate Professor of Business
Business Department Chair




1.888.alvernia
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