Marketing

Overview

The marketing major prepares students to serve a valued marketer role in any organization. Students develop an understanding of consumer perceptions and the creation of an exchange of value between the consumer and an organization. As students learn more about the field, coursework can be tailored to enhance career prospects in fields such as advertising, sales, product development, direct marketing, public relations, consumer products, sports marketing and marketing research.

Dr. Jonathan Silver, Alvernia's resident marketing expert (and full-time professor), focuses all of his research on the discipline of marketing.