Bachelor Degree in Marketing

In our consumer-driven society, virtually everyone is influenced in some way by the work of marketers. If you are intrigued by how businesses match products and services to consumer interests, then marketing may be a perfect career choice for you.
Alvernia University’s Bachelor degree in Marketing prepares students for entry into a wide variety of marketing fields. They include:

  • advertising
  • sales
  • product development
  • direct marketing
  • public relations
  • consumer products
  • sports marketing
  • marketing research

Alvernia students benefit from an accredited business program with dedicated faculty who bring practical experience to the classroom. Our faculty help students to enhance and channel their creative, analytical and communications skills into successful marketing careers.

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