Alvernia’s Marketing and Communication Association has undergone a redesign: It’s morphed from a student-led club to a student-run marketing agency, called Professional Edge, where tomorrow’s marketing and communications pros are gaining real-world experience in the field today.
Sophomores Deven Samson, pictured above, and Shannon Browne led the club’s transformation, guided by advisor Audrey Hoffman, marketing coordinator for the marketing and communications department, and Brad Drexler, the university’s vice president of marketing and communications.
The agency’s first client was the Jesuit Center in Wernersville, a national destination for retreats and spiritual development. At an initial meeting last fall, Samson, Browne and Hoffman met with Jesuit Center Marketing Director Pam Kubacki to trade ideas. Since then, the agency has “hired” managers for marketing research, advertising, graphic and web design, and social media and recently met at the Center for an in-depth brainstorming session.
“Our main focus is the beauty of the Jesuit Center’s grounds,” says Samson. To showcase this beauty, the agency may create a virtual tour. Also in the works: a new logo, website redesign, increased social media presence and an analysis of the center’s demographics with the goal of attracting more Catholic high school and college students to its retreats.
“We will be developing new ways to share the center’s core assets ... its talented spiritual leaders, gorgeous facility, picturesque grounds and the amazing testimonials of its past guests,” said Samson. “Our goal is to not only to create new ways to advertise and market the Jesuit Center, but to train the Center’s staff on how to continue to use new techniques and technologies moving forward.”