Wishing Upon a Star...Date: 5/20/2013
Jennifer Krow (center) spends some time with a few of her Disney friends in Orlando.
Headed to Disney this summer? Alvernia alumna, Jennifer Krow '03, M'11, is living out a dream — working for Disney.
As she recalls her many childhood memories of Mickey Mouse, Donald Duck and Pluto, Krow knows that she is living proof that dreams do come true.
“I am a big Disney fan; I have many memories of coming to Walt Disney World as a child with my family, as well as later in life with my husband and both our families,” says Krow.
The Alvernia graduate translated her Franciscan education into a dream job as senior financial analyst for Disney’s Grand Floridian Resort & Spa.
Making smart financial decisions for Disney
A Reading Pa., native, Krow graduated from Alvernia with a bachelor’s degree in accounting and finance in 2003 and a master’s degree in business in 2011. She began her finance career at Godiva Chocolates, and then moved west to work for Microsoft and then on to what is now known as the Disney Interactive Media Group. She has also held various finance roles at Walt Disney World, PricewaterhouseCoopers and the Home Shopping Network.
At the Grand Floridian, Krow puts her people and analytical skills to work to manage the budget and support a number of the resort’s business lines, including guest service operations, merchandise, recreation, housekeeping, and administration areas. She acts as a critical thought partner for the resort, providing financial analyses to measure profitability.
Krow also performs analyses on new concepts and projects, as well as postmortem analyses to measure the impact of business decisions. “And I help manage the five-year and annual operating plans,” she says. Krow says she enjoys interacting with the Grand Floridian operators and helping guide them to make financially sound decisions for the resort. She also enjoys her role as a member of Alvernia’s President’s Advisory Council, a leadership group that meets regularly to provide advice and perspective on major institutional issues.
Working for Disney allows Krow to operate in an environment that many guests view as a fantasyland. “Disney hosts many people from different backgrounds and cultures, bringing them all together with a positive message,” she says. “The resort gives people the chance to escape reality and just focus on the good, being with people they care about and building memories.”
To current Alvernia students who strive for a position such as hers, Krow says to keep an open mind. “Be open to learning new things, meeting new people and being in new places. Change is constant,” she says. “Curiosity is a great thing, so embrace it.”