Marketing is a major field in the area of business
that involves the study of consumer needs and desires
for products and services and the consumers willingness
and ability to pay for these needs/desires. It is
the study of the various strategies used to attract
and motivate people to buy or subscribe to a product
or service. Specializations in this area include
sales, advertising, sales promotion, retail, brand
management, sales management and marketing research.
Students are prepared to take leadership roles in
domestic and global markets by the development of
decision-making skills.
Skills
- Integrity
- Diplomacy
- Aptitude for leadership
- Ambitious, resourceful, and decisive
- Willingness to work beyond expectations
- Proficient in organizing, planning, and coordinating
- Creativity,
neatness
- Energetic, competitive
- Desire to serve and please others
- Good vocabulary/speak well
- Physical stamina
- Aptitude for selling
- Work with people of different backgrounds
- Persuade and influence others
Values
- Achievement
- Wealth
- Energy
- Enthusiasm
- Competitive nature
- Flexibility
- Patience
- Creativity
Leisure
Activities
- Attending or participation in fundraisers
- Attending political rallies
- Working in department store or advertising
agency
- Participation in student government
- Holding leadership position on or off campus
- Attending or participating in debates
- Attending sales conferences or workshops
- Working in college marketing department
- Selling
products
Strategies
- Join the campus yearbook, newspaper, or literary
journal staff
- Obtain internship at advertising agency,
in sales, or other area of interest
- Compile portfolio of writings
- Enhance computer skills
- Strengthen communication skills
- Join debating team
- Volunteer for political campaign
- Volunteer
as a fundraiser for an organization
- Participate in theatrical, dramatic productions
- Host or coordinate an event
- Work or volunteer as an announcer for local
radio or television station
- Run for office on campus
- Enhance public speaking ability
- Work as a telemarketer
Updated:
April 17, 2008
Your
comments are welcome.
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Location: Bernardine
Hall, Suite 1104
Phone: 610-796-8225
Fax: 610-790-2871
Hours:
Monday
12:00 - 8:00 pm;
Tuesday thru Friday 8:30 am - 4:30 pm; Additional evening hours by appointment*
*Graduate and Continuing Studies students
are urged to call or email for appointments.
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