It wasn’t until she was involved with a project her sophomore year for an event-planning course that assigned her with designing marketing materials that Jennifer Kaucher, ‘13 began to discover her knack for public relations, marketing and communications.
“The materials caught the eye of the university’s marketing department and I was asked to join their team as a work-study,” explained Kaucher. “I ended up changing my major to communication with a psychology minor and it was the best decision I made in my college career.”
Kaucher continued to work in the marketing and communications department as a creative services intern where she assisted with logo designs, advertisements, video production and honed her talents with Adobe, Photoshop, inDesign and Illustrator. The summer before her senior year, she was selected as the first Alvernia student to intern with The Franklin Institute’s public relations department. “I was able to gain invaluable experience where I assisted with the print and broadcast media coverage,” she explained. “I also helped with social media, event planning and created videos.”
Today, Kaucher puts her real-world learning skills acquired through her internships to good use as a Prevention Specialist with The Council on Chemical Abuse, a non-profit organization that is responsible for the administration and management of publicly funded alcohol, tobacco and drug services. In the role she monitors the social media accounts, designs marketing materials, edits the website and films, edits and posts videos. Additionally, she visits schools to educate students about the dangers of drugs and alcohol abuse and also about the importance of technology safety. “I talk about privacy settings and what kind of information is appropriate to post online and send to friends,” she explained. “We also address current issues in today’s digital world such as cyber-bullying, online gaming and gambling and technology addiction.”