Faculty

Dr. Jonathan Silver

Assistant Professor of Business

Education Background

• PhD – Pennsylvania State University, Community Systems

• MBA – University of Pittsburgh, Marketing

• MA – Bucknell University, Psychology

• BA – Bucknell University, Psychology

Areas of Interest

• Marketing Education

• Marketing Services

• Marketing Research (Customer Satisfaction Measurement)

• Consumer Behavior

Representative Courses

BUS 207 – Marketing Principles
BUS 308 – Sales and Sales Management
BUS 309 – Advertising and Promotion
BUS 414 – International Marketing
BUS 444/MBA 520 – Marketing Research
SM 325 – Sport Marketing
MBA 520 – Marketing Services
    

Selected Publications & Presentations

• ___ “The development of case studies designed to teach business ethics.” Presentation to the Association of Franciscan Colleges and Universities, Reading, PA, June 5-7, 2008.

• ___ “Consumer reaction to a rate increase mitigation strategy.”  Consulting Report, March 2008.

• ___ “Determinants of fan satisfaction: A case study of a small-market, minor-league, professional hockey team.”  Work in progress.

• ___ “A systematic approach to customer satisfaction measurement for service providers.” Paper presented to the NABET Conference, State College, PA, October 25-26, 2007.

• ___ “Employee attitudes concerning corporate communications on changes in healthcare benefits.”  Consulting Report, September 2006.

• ___ “Customer satisfaction with a power outage reporting system.” Consulting Report, September 2005.

• ___ “Evaluation techniques for energy assistance programs.” Paper presented to the National Low Income Energy Coalition Conference, Los Angeles, CA June, 2000.

• ___ “The design and implementation of community-based energy assistance programs.” Paper presented to the National Low Income Energy Coalition Conference, Pittsburgh, PA June, 1999,

• ___ “Planning strategies for electric industry restructuring.” Paper presented to the National Energy Market Research Conference, Chicago, IL April, 1997.

• ___ “Evaluating fund raising techniques: A national survey of fuel funds.” Paper presented to the National Fuel Funds Conference, St. Louis, MO June, 1996,

• Ritti, R. Richard & Silver, Jonathan H. “Early Processes of Institutionalization: The Dramaturgy of Exchange in Interorganizational Relations.” Administrative Science Quarterly 31 (1986), 25-42.

• ___ “The Organizational Behavior of Regulatory Agencies: A Case Study of the Bureau of Consumer Services in the Pennsylvania Public Utility Commission.” Doctoral Dissertation, Pennsylvania State University, 1981.

• ___, et. al. “Using Address Data to Compile Legislative District Reports.” In Rolf R. Schmidt & Harlen H. Smolen (eds.) Ends and Means of Urban and Regional Information Systems (Washington, DC: URISA, 1980)

• Eisele, Frederick R. & Silver, Jonathan H. “Model Builders and Users: Technology Transfer in Forecasting Older Peoples Use of Services.” The Journal of Health and Human Resources Administration 1 (May, 1979), 628-637.