Faculty

Dr. Samuel M. Bradley

Assistant Professor of Business

Education Background

• DBA (Marketing) Argosy University
• MBA (Marketing) Drexel University
• BA (Social and Behavioral Sciences) West Chester University

Biography

Professor Bradley has teaching experience in the traditional classroom and online environment in a wide-range of marketing topics. In addition, he has vast experience in the electronics and telecommunications industries and has held a wide-range of marketing and sales management positions.  Further, he is experienced in the development and implementation of marketing and management strategies in the business to business and business to consumer environments. Much of his industrial marketing experience has taken place in the Fortune 500 environment.

Areas of Interest

• Brand and product management
• Retail Management
• Market Research
• Consumer Behavior
• International Marketing

Courses Taught

• BUS 207 Marketing Principles
• BUS 444 Marketing Research Seminar
• MBA 570 Marketing Research Seminar

Selected Publications & Presentations

• “Perceived Corporate Social Responsibly and Low Pricing in Discount Retailing.” Presentation to the Fall 2012 Academy of Business Research International Conference.
• “New Product Development in Textiles.” Coauthored 2 chapters on product design and innovation. 2011.
• “Importance of Mass Customization Relative to Fit, Comfort and Design in Product Selection.” Presentation at the Intelleigent Textiles and Mass Customization International Conference in Casablanca, Morrocco. November 2007
• “The Challenges of Mass Customization on Emerging Markets.” Indian Journal of Retailing. January 2007
• “Instructor’s Manual for International Marketing, 9th Edition.” NorthCoast Publishers, 2006.