In our consumer-driven society, virtually everyone is influenced in some way by the work of marketers. If you are intrigued by how businesses match products and services to consumer interests, then marketing may be a perfect career choice for you.
Alvernia University’s Bachelor of Science degree in Business Marketing and Planning prepares students for entry into a wide variety of marketing fields. They include:
- advertising
- sales
- product development
- direct marketing
- public relations
- consumer products
- sports marketing
- marketing research
Alvernia students benefit from an accredited business program with dedicated faculty who bring practical experience to the classroom. Our faculty help students to enhance and channel their creative, analytical and communications skills into successful marketing careers.
We invite you to join the ranks of Alvernia graduates who are making their mark in the domestic and global world of marketing!
Bachelor of Science – Business Marketing and Planning Requirements
Required Business Core: (33 credits)
BUS 101, 200 or 250, BUS 206, 207, 248, 249, 342, 410, 426, 438
Mathematics: (7 credits)
In addition to meeting the liberal arts core requirement in math, students must complete: MAT 208 or 209.
Specific marketing requirements:
21 credits: BUS 305 or 311, 308, 309, 324, 414, 434, 444; COM 103 or 155 or 344.
Required in Communication: 3 credits
COM 103 or 344.
Required in Business: 18 credits
BUS 308, 309, 314, 414, 431, 444.
• See course descriptions for more information
Student Profile
Audrey Hoffman '09,
Mertztown, PA
“My professors are all supportive and accessible. The hands-on marketing projects in class helped me get a great internship which is so important for the job market.”
