Bachelor of Arts in Corporate Communication
Alvernia’s Bachelor of Arts degree in Corporate Communication equips graduates with a solid background in the liberal arts and the specialized knowledge in business and communications needed to succeed in the field.
As the world shrinks and our global communications grow in volume and sophistication, the corporate communications professional plays a significant role in business and organizational success. The knowledge, skills and abilities acquired in Alvernia University’s Corporate Communications program are also transferable to a multitude of career settings.
Communications courses are structured to help students:
> strengthen critical-thinking and problem-solving abilities
> learn both theory and application of message strategy, development and delivery
> develop effective written and oral skills for professional and personal growth
> learn principles and applications of modern public relations and advertising
> analyze the role of mass media in shaping attitudes, values, and behaviors
> understand the influence of new media
> enhance interpersonal communication
Through coursework in business and psychology, students:
> gain a solid foundation in management and marketing principles
> understand the role of promotion and advertising within the marketing context
> learn how business law applies to transactions and issues
> review the development and impact of labor relations
> understand the role of human resources in the management of an organization
> learn about the dynamics of working in groups
> explore psychological principles and research about behaviors in the workplace
Career Success
Corporate communications graduates have many rewarding career paths open to them in business, government, non-profit organizations, the entertainment field, and sports industry, for example. According to the U.S. Bureau of Labor Statistics, employment of advertising, marketing, promotions, public relations, and sales managers is expected to increase by 12 percent through 2016. The outlook for employment of public relations managers specifically is slightly better —17 percent growth between 2006 and 2016.
Career Opportunities
Advertising director
Agency account executive
Communications director
Communications specialist
Development officer/fundraiser
Marketing communications director
Public information officer
Public relations manager
Sales representative
Special events coordinator
Speechwriter
Sports promoter
Curriculum Overview
Liberal Arts Core (54/55 credits)
Major Requirements (42 credits)
General Elective Requirements (?? credits)
Corporate Communications Major (42 Credits)
BUS 206 Management Principles
BUS 207 Marketing Principles
BUS 280 Human Resource Management
BUS 309 Advertising and Promotion
BUS 320 Labor Relations
BUS 342 Business Law
COM 131 Writing for the Media
COM 213 Interpersonal Communication
COM 240 Public Relations and Advertising
COM 344 Writing for the Workplace
COM 362 Communicating in the Information Age
COM 420 Law & Ethics of Mass Communication
PSY 306 Group Dynamics
PSY 350 Industrial & Organizational Psychology
More Information
For more information about this exciting degree opportunity, contact the Continuing Studies Coordinator, at 1-800-ALVERNIA (1-888-258-3764, ext. 6) or continuingstudies@alvernia.edu.