Admissions Staff
 
Lori Medvidik
 
Lori Medvidik
Adult Education Enrollment Coordinator

   540 Upland Avenue
   Reading, PA 19611
   610.796.8496
   lori.medvidik@alvernia.edu

Cynthia Mensch
Director, Alvernia University
Schuylkill Center

   1544 Route 61 Hwy S., Suite 6190
   Pottsville, PA 17901
   570.385.2382
   cynthia.mensch@alvernia.edu

Dana Baker
Director, Alvernia University
Philadelphia Center

   1355 West Cheltenham Avenue
   Melrose Park, PA 19027
   215.635.4734
   dana.baker@alvernia.edu


Bachelor Degree in Marketing


In our consumer-driven society, virtually everyone is influenced in some way by the work of marketers. If you are intrigued by how businesses match products and services to consumer interests, then marketing may be a perfect career choice for you.

Alvernia University’s Bachelor degree in Marketing prepares students for entry into a wide variety of marketing fields. They include:

  •     advertising
  •     sales
  •     product development
  •     direct marketing
  •     public relations
  •     consumer products
  •     sports marketing
  •     marketing research


Alvernia students benefit from an accredited business program with dedicated faculty who bring practical experience to the classroom. Our faculty help students to enhance and channel their creative, analytical and communications skills into successful marketing careers.

We invite you to join the ranks of Alvernia graduates who are making their mark in the domestic and global world of marketing!

Bachelor of Science Degree – Marketing

BS/Marketing
Liberal Arts Core (54/55 Credits)
*General Elective Requirements (as needed)**

Marketing Major Requirements (61 Credits):
BUS 101 Financial Accounting
BUS 200 Managerial Accounting I -OR- BUS 250 Accounting Principles
BUS 206 Management Principles
BUS 207 Marketing Principles
BUS 208 Sales & Sales Management
BUS 305 Accounting Information Systems -OR- BUS 311 Principles of Management Info. Systems (CIS 311)
BUS 309 Advertising & Promotion
BUS 324 Consumer Behavior
BUS 342 Business Law
BUS 410 Financial Analysis
BUS 411 Corporate Finance
BUS 414 International Marketing
BUS 426 Strategic Management
BUS 434 Marketing Management
BUS 438 Business Seminar
BUS 444 Marketing Research Seminar
ECON 248 Macroeconomics
ECON 249 Microeconomics
MAT 208 Introductory Statistics

Choose one of the following related requirements:
COM 103 Fundamentals of Speech
COM 344 Writing for the Workplace
COM 155 Introduction to Acting

*Students entering the program with 70+ transferable credits or an associates degree must complete 30/31 Liberal Arts Core credits.

**A total of 123 credits and 3 credits in a human diversity course are required to complete a Bachelor’s degree. To adhere to Franciscan Values, community service hours are also required. In addition, at least 30 credits at the 300/400 level must be taken at Alvernia University.

See course descriptions for more information. You can also request more information about the Business Marketing Management Program through our form.

Contact Admissions:

610.796.5187


Watch, Learn, Apply!
 


Opportunities abound as Alvernia offers several different business degree programs, each instructed by business-savvy faculty with real-world expertise. Click here to explore business.



Student Profile
 
Classroom
 

Audrey Hoffman '09,
Mertztown, PA

“My professors are all supportive and accessible. The hands-on marketing projects in class helped me get a great internship which is so important for the job market.”

 



 

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