In our consumer-driven society, virtually everyone is influenced in some way by the work of marketers. If you are intrigued by how businesses match products and services to consumer interests, then marketing may be a perfect career choice for you.
Alvernia University’s Bachelor degree in Marketing prepares students for entry into a wide variety of marketing fields. They include:
Alvernia students benefit from an accredited business program with dedicated faculty who bring practical experience to the classroom. Our faculty help students to enhance and channel their creative, analytical and communications skills into successful marketing careers.
We invite you to join the ranks of Alvernia graduates who are making their mark in the domestic and global world of marketing!
Liberal Arts Core (54/55 Credits)
*General Elective Requirements (as needed)**
Marketing Major Requirements (61 Credits):
BUS 101 Financial Accounting
BUS 200 Managerial Accounting I -OR- BUS 250 Accounting Principles
BUS 206 Management Principles
BUS 207 Marketing Principles
BUS 208 Sales & Sales Management
BUS 305 Accounting Information Systems -OR- BUS 311 Principles of Management Info. Systems (CIS 311)
BUS 309 Advertising & Promotion
BUS 324 Consumer Behavior
BUS 342 Business Law
BUS 410 Financial Analysis
BUS 411 Corporate Finance
BUS 414 International Marketing
BUS 426 Strategic Management
BUS 434 Marketing Management
BUS 438 Business Seminar
BUS 444 Marketing Research Seminar
ECON 248 Macroeconomics
ECON 249 Microeconomics
MAT 208 Introductory Statistics
Choose one of the following related requirements:
COM 103 Fundamentals of Speech
COM 344 Writing for the Workplace
COM 155 Introduction to Acting
*Students entering the program with 70+ transferable credits or an associates degree must complete 30/31 Liberal Arts Core credits.
**A total of 123 credits and 3 credits in a human diversity course are required to complete a Bachelor’s degree. To adhere to Franciscan Values, community service hours are also required. In addition, at least 30 credits at the 300/400 level must be taken at Alvernia University.
See course descriptions for more information. You can also request more information about the Business Marketing Management Program through our form.