What can I do with a major in...

What can I do with a major in Sport Management?

Sport Management is an interdisciplinary major offering a broad-based curricula in sports, management, marketing and promotion, communications, law, finance and accounting, economics, and computer literacy. Students acquire understanding of the role of sports in our society, the role of management in sports, and have opportunities to apply knowledge in a variety of practical experiences through the cooperative education internships. Students who complete the degree may attain careers in professional or collegiate sports, resorts, athletic clubs/facilities, retail sporting goods, public relations, activities programming, sales and marketing.


• Enhance communication skills
• Take courses in public relations and marketing
• Consider pursuing a law degree
• Earn a graduate degree to increase career options
• Gain experience in public speaking and fundraising
• Work on publicity campaign
• Coordinate sporting events
• Join a local newspaper as a sports writer
• Join professional organizations to network
• Take an internship with a minor league team
• Get part time job with a sports organization
• Working for a health club or gym
• Working at a sporting goods store

Career Titles

Academic Counselor
Account Executive
Advertising Agent
Arena Manager
Arena Worker
Assistant Athletic Director
Association Executive
Athlete Manager
Athlete Support Services
Athletic Surfaces Manager
Athletic Director
Business Manager
College Athletics Business Mgr
Computer Programmer
Director of Intramural Sports
Director of Marketing
Director of Merchandising
Director of Public Relations
Director of Sport Promotion
Director of Stadium Operations
Equipment Manager
Events Coordinator
Events Planner
Fitness Center Manager
Fitness Consultant
Fundraising Director
GM of Athletic Team
Golf Director
Health Club Manager
Health Club Programming
Industrial Recreation Specialist
Insurance Agent
Life Skills Coordinator

Marketing Consultant
NCAA Compliance Officer
Olympic Committee Member
Performance Trainer
Promotions Executive
Public Relations Specialist
Racetrack Manager
Recreation Supervisor
Resort Recreation Specialist
Schedule Coordinator
Special Events Coordinator
Spokesperson for Athlete
Sponsorship Coordinator
Sports Comm Director
Sport Events Director
Sporting Goods Buyer
Sporting Goods Salesperson
Sporting Goods Store Mgr
Sports Information Director
Sports Facilities Manager
Sports Official
Sports Writer
Stadium Manager
Stadium Worker
Team Manager
Team President
Team Spokesperson
Ticket Coordinator
Ticket Manager
Ticket Salesperson
Tournament Director
Traveling Secretary

Professional Organizations

Club Managers Association of America
1733 King Street
Alexandria, VA  22314

National Association of Collegiate Directors of Athletics

PO Box 16428
Cleveland, OH 44116

Web sites

All sports jobs website
Athletic Business: Industry's leading business magazine
College Sports Information Directors of Athletics (CoSIDA)
ESPN Sportszone
NCAA Home Page
National Association of Collegiate Women Athletic Administrator (NACWAA)
National Association of Academic Advisors for Athletics (N4A)
National Association of Sports Officials (NASO)
North American Society for Sport Management (NASSM)
North American Society for the Sociology of Sport
Score A Job with MLB
Sport Careers
Sport Marketing Association
The Chronicle of Higher Education
Walt Disney World Sports Complex

Contact Information


Career Development Office:
400 St. Bernadine St.
Bernardine Hall, Suite 103
Reading, PA  19607
Phone: 610-790-2878

Monday - Friday 8:30 am – 4:30 pm
Evening hours by appointment.

Email: career.development@alvernia.edu

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