What can I do with a major in...

What can I do with a major in Marketing?

Marketing is a major field in the area of business that involves the study of consumer needs and desires for products and services and the consumers willingness and ability to pay for these needs/desires. It is the study of the various strategies used to attract and motivate people to buy or subscribe to a product or service. Specializations in this area include sales, advertising, sales promotion, retail, brand management, sales management and marketing research. Students are prepared to take leadership roles in domestic and global markets by the development of decision-making skills.


• Join the campus yearbook, newspaper, or literary journal staff
• Obtain internship at advertising agency, in sales, or other area of interest
• Compile portfolio of writings
• Enhance computer skills
• Strengthen communication skills
• Join debating team
• Volunteer for political campaign
• Volunteer as a fundraiser for an organization
• Participate in theatrical, dramatic productions
• Host or coordinate an event
• Work or volunteer as an announcer for local radio or television station
• Run for office on campus
• Enhance public speaking ability
• Work as a telemarketer

Career Titles

Account Representative
Advertising Executive
Advertising Manager
Advertising Sales
Art Director
Assistant Buyer
Automotive Sales
Bank Officer
Brand Manager
Channel Coordinator
Circulation Manager
Claims Adjuster
Commercial Artist
Comparison Shopper
Consumer Affairs
Credit/Loan Officer
Credit Manager
Development Officer
Direct Mail Specialist
Direct Sales Person
Director of Marketing
Distribution Manager
District Sales Manager
Employment Agency
Fashion Model

Field Representative
Financial Planner
Franchise Specialist
Government Admin
Grant Writer
Human Resources
Import/Export Mgr
Inside Salesperson
Insurance Agent

International Marketer
Internet Marketing
Inventory Specialist
Management Trainee
Manufacturer Sales Rep
Market Representative
Marker Research Analyst
Market Research
Marketing Field Coordinator
Marketing Planner
Marketing Researcher
Media Buyer/Analyst
Merchandising Manager
Non-Profit Organization
Online Marketer
Outplacement Specialist
Package Designer
Packaging Specialist
Personnel Specialist

Pharmaceutical Sales

Product Analyst
Product Manager
Promotions Director
Property Manager
Public Relations
Purchasing Agent
Real Estate Agent
Research Analyst
Retail Sales Worker
Retail Manager
Sales Agent
Sales Manager
Sales Promotion
Sales Supervisor
Securities Sales Agent
Specialty Advertising
Sports/Special events Exec
Store Controller
Store Manager
Telemarketing Rep
Traffic Coordinator
Travel Agent
Urban/Regional Planner
Wholesale Salesperson
Wholesale Trade Sales
Wireless Sales Worker

Professional Organizations

Manufacturer's Agents National Association
76A Journey, Suite 200
Aliso Viego, CA 92656-3317

National Retail Federation
325 Seventh St., NW, Suite 1000
Washington, DC 20004

Sales and Marketing Executives International, Inc.
P.O. Box 1390
Sumas, WA  98295-1390

The American Marketing Association
250 S. Wacker Drive, Stuite 5800
Chicago, IL 60606

Web sites

Advertising Age: Search the Job Bank for career options
American Marketing Association
Business Job Finder
Careers in Marketing
Marketing & Sales Jobs Page
Marketing Jobs

So You're Thinking About a Marketing Career

Contact Information


Career Development Office:
400 St. Bernadine St.
Bernardine Hall, Suite 103
Reading, PA  19607
Phone: 610-790-2878

Monday - Friday 8:30 am – 4:30 pm
Evening hours by appointment.

Email: career.development@alvernia.edu

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