Upcoming Programs

Center for Entrepreneurial Leadership

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2016-17 Education Program Series


Understanding your Customers: From Strategy to Engagement

Big Data, Strategic Planning, CRM, Customer Experience, Digital Marketing may seem like intimidating terms.  These critical components of success aren’t just for big corporations.  The Center for Entrepreneurial Leadership presents a series of discussions related to these topics showing you how any organization, regardless of size or financial means, can uncover the mysteries surrounding big data and how to turn the information into actionable strategies to drive customer engagement.



Big Data and Predictive Analytics: Understanding Data to Drive Organizational Strategy

January 18, 2017 7:30-9:30 AM
Alvernia University Upland Center – Room 227

Scott Withers is the Chief Information Officer at C H Briggs.  Scott's background combines more than 45 years of sales, marketing, operations and information systems experience within the wholesale distribution industry. He has been recognized nationally for innovation around the convergence of ERP, CRM, social and other external data in order to capture and present a shared view of the customer throughout the organization.  This new source of contextual data, combined with traditional data sources and the powerful analytical tools available, provides a rich opportunity to present new actionable information to the sales and marketing functions, which can be used for competitive advantage and process improvement.

Uncertainty is a very big concern and seems to be a part of everyday business life.  Who will our next competitor be? With what business model? And what will customers expect?  Join us as we explore data, much of it seemingly uncorroborated and available at our fingertips, and how, through analysis, that data is turned into useful information that leads to sustainable competitive advantage, increased customer retention and innovation for future growth and profitability. Mr. Withers will help you understand how new analytical tools and predictive modeling can open new opportunities that address these topics and more with relative ease.


Entrepreneurs and Innovation: Creating New Markets and Taking Your Business to the Next Level

February 15, 2017 7:30-9:30 AM
Alvernia University Upland Center - Room 227
Panel discussion: Peter Molinaro, Richard Aulenbach III, and Carl Anderson

Join us for this dynamic discussion on entrepreneurship, and the importance of continuous innovation to support sustained business growth. Listen while our panelists share their experiences and challenges faced at various stages of evolution, from startup to thriving, successful organizations. The discussion will be moderated by David Myers.

Pete Molinaro is a medical device executive and entrepreneur with 38 years in senior management positions for a number of med tech start-ups and small companies seeking growth and value appreciation.  Over the past 4 decades Mr. Molinaro held executive level positions in key roles critical to developing startups and smaller medical device companies into thriving successful organizations.  These organizations include: CILCO, Inc., IntraOptics, Inc., Surgical Specialties Corporation, and Adhezion Biomedical, LLC.

Richard Aulenbach III is the Vice President of Marketing and Business Development at RPA Engineering. He is responsible for the global growth of the organization through new client acquisition as well as expanding RPA’s relationships with their Fortune 100 and 500 clients. Mr. Aulenbach heads up all M/A activities for the firm as well as new product development.

Carl G. Anderson, Jr. is a General Partner of Cannondale Partners LLP, a private investment company.  He is the retired Chairman of the Board of Directors and Chief Executive Officer of Arrow International, Inc. He joined Arrow in January 2002 as Vice Chairman of the Board and General Manager of the Critical Care Division and was elected Chairman & CEO on September 2003, and retired on May 2007.  Mr. Anderson has held executive level positions with ABC School Supply, Inc., James River Corporation, Procter & Gamble, and Nestle Foods Corporation. He also serves as a director of Childcare Education Institute, a private, on-line education company and Chairman of the Board of Sonivate, Inc., a medical device company.  He is a trustee of Lafayette College and of Alvernia University.


Strategic Management: Realities of Executing on Your Strategic Plan

March 22, 2017 7:30-9:30
Alvernia University Upland Center - Room 227

Don Schalk, Director of Business & Corporate Development and Adjunct Professor in the Graduate School at Alvernia University.

Many organizations have very good strategic plans. A mistake many make is not realizing the plan is a dynamic document. In many cases, execution is not tracked and accountability not clearly assigned. In this session, we will discuss the execution side of strategic management and how to help ensure success with the daily realities of budget cuts and competing priorities using various tools and techniques.


Transform Your Business Through CRM + CX

April 18, 2017 7:30-9:30 AM
Alvernia University Upland Center - Room 227

Tricia Szurgot, Director of Marketing, Alvernia University. As a proven corporate marketing strategist and award-winning marketing, communications and business development expert, Tricia brings more than 25 years’ experience in domestic and global B2B and B2C markets. Throughout her career she’s worked in various industries including technology/software, attractions/hospitality, financial services, professional services, engineering/architecture, sustainability, and most recently higher education. She’s worked intimately with marketing, sales, operations, technology and customer experience teams of some of the world’s top brands and brings extensive insights in strategy, marketing, customer experience, relationship management and change management.

Does your CRM solution drive behaviors that create exceptional customer experiences? Do you use your CRM solution in all areas of your business to optimize customer experience at every touch point? Learn strategies to leverage customer relationship management (CRM) and customer experience (CX) to drive business growth. Learn why an enterprise CRM solution is critical to your business and how CX gives you a competitive advantage. Understand essential components of successful CRM implementations and why not all CRM solutions are equal. Learn why interdepartmental collaboration – sales, marketing, operations, finance, contracts, customer service, manufacturing, etc. – is critical to success, even when it may extend your project timeline. Understand customer journey mapping and how it can identify key “moments of truth” for your customers and your business and how to take action on what you learn through business and process improvement strategies. Understand the importance of “on-stage” actions, backstage processes and how customer emotions at each touch point in the journey create valuable opportunities for you to grow your customer relationships. Get valuable tools to facilitate the right conversations with the right stakeholder. Most importantly, you’ll walk away with practical strategies, tools and techniques to get started and make an immediate positive impact on your business.



Digital Marketing: Strategy Driven Digital Advertising

May 24, 2017 7:30-9:30 AM
Alvernia University Upland Center - Room 227

Cass Bailey is the president and CEO of Slice Communications, an agency in Philadelphia with fully dedicated public relations and social media teams that provides clients with actionable content and data oriented approaches. She believes that integrated public relations and social media efforts are vital to accomplishing business goals when looking to grow and expand awareness of a company.
    
Digital advertising is essential to your marketing mix. We’ll demystify digital advertising by breaking down how to get started and how to grow your digital marketing program to fit your budget. Learn how to develop the right digital marketing strategy for your business and set a practical action plan to execute. Learn which digital channels are right for your organization to drive your desired business impact. Understand essential strategies for targeting and optimizing your ads to maximize digital ad spend. We’ll share cost-effective tools to quantify your digital advertising results and measure ROI.




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